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  • Fri., Sep. 26, 2014 12:00 PM - 1:00 PM CDT Texans Friday: Jack in the Box

    Friday, September 26

    Noon-1pm – Jack in the Box, TBD

    Proudly wear your Texans gear to get 2 FREE Tacos or 1 Monster Taco (1/person) for this hour at this location

    Houston Texans Cheerleaders signing autographs and taking pictures

  • Tue., Sep. 30, 2014 8:00 AM - 9:00 AM CDT Verizon Texans Player Show

    Meet Texans linebacker Whitney Mercilus at the Verizon 290 Store, 13818 Northwest Freeway, Houston, TX 77040.

    Lots of Texans prizes & giveaways!

    Player(s) subject to change.

  • Tue., Sep. 30, 2014 6:00 PM - 7:00 PM CDT Duane Brown Live at Houston Texans Grille Join Texans offensive lineman Duane Brown every Tuesday from 6-7pm at the Houston Texans Grille (12848 Queensbury Ln, Houston, TX 77024), then stay Texans Live from 7-8pm.  Lots of Texans prizes & giveaways
  • Tue., Sep. 30, 2014 6:00 PM - 7:30 PM CDT Player Signing at Kroger

    Meet Texans linebacker Brian Cushing at the Kroger located at 9475 FM 1960 Bypass Rd. W., Humble, TX  77338. First 200 receive autograph wristbands per Kroger.

    Player(s) subject to change.

  • Fri., Oct. 03, 2014 7:00 AM - 8:00 AM CDT Texans Friday: Kolache Factory

    Friday, October 3

    7am-8am – Kolache Factory, 10705 Spring Green Blvd 900, Katy, TX 77494

    Proudly wear your Texans gear to get a FREE sausage & cheese kolache (1/person) for this hour at any area Kolache Factory

    Houston Texans Cheerleaders signing autographs and taking pictures at this Kolache Factory location

  • Tue., Oct. 07, 2014 8:00 AM - 9:00 AM CDT Verizon Texans Players Show

    Meet a TBD Texans Ambassador at the Verizon Clear Lake Store, 19222 Gulf Freeway, Suite A,
    Friendswood, TX 77546.

    Lots of Texans prizes & giveaways!

    Player(s) subject to change.

  • Tue., Oct. 07, 2014 6:00 PM - 7:00 PM CDT Duane Brown Live at Houston Texans Grille Join Texans offensive lineman Duane Brown every Tuesday from 6-7pm at the Houston Texans Grille (12848 Queensbury Ln, Houston, TX 77024), then stay Texans Live from 7-8pm.  Lots of Texans prizes & giveaways
  • Thu., Oct. 09, 2014 7:00 AM - 8:00 AM CDT Texans Friday: Kolache Factory

    Thursday, October 9

    7am-8am – Kolache Factory, 14129 Memorial, Houston, TX 77079

    Proudly wear your Texans gear to get a FREE sausage & cheese kolache (1/person) for this hour at any area Kolache Factory

    Houston Texans Cheerleaders signing autographs and taking pictures at this Kolache Factory location

  • Tue., Oct. 14, 2014 8:00 AM - 9:00 AM CDT Verizon Texans Players Show

    Meet Texans kicker Randy Bullock and deep snapper Jon Weeks at the Verizon Sugar Land Store, 2109 Highway 6, Sugar Land, TX 77478.

    Lots of Texans prizes & giveaways!

    Player(s) subject to change.

  • Tue., Oct. 14, 2014 6:00 PM - 7:00 PM CDT Duane Brown Live at Houston Texans Grille Join Texans offensive lineman Duane Brown every Tuesday from 6-7pm at the Houston Texans Grille (12848 Queensbury Ln, Houston, TX 77024), then stay Texans Live from 7-8pm.  Lots of Texans prizes & giveaways

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BWTB: Fun with numbers

Posted Jun 10, 2014

Taking a look at the numbers behind HoustonTexans.com.


One of the many themes we learned during our trip to Los Angeles for the NFL Digital Summit is that numbers tell the story. Understanding and properly evaluating website metrics can be a valuable tool in getting the most out of your platform.

Coming from baseball background, stats have always intrigued me. When my playing days came to an end, I went from studying batting averages and on-base percentages to calculating time on site and unique visitors. So for me, the idea of taking a 'deep dive' into analytics wasn't new. That said, I still learned that the amount of data available in the online world only continues to grow. Numbers beget more numbers, starting a chain reaction that can leave you searching through result fields for hours.

With that in mind, I wanted to share a few numbers that might surprise the average Texans fan. This data comes via the Adobe Marketing cloud, which is what we use to measure website traffic, from the 2014 year.

69.1%: That is the amount of HT.com website traffic that comes from the state of Texas. That total is more than the rest of the top 10 states combined. You know what they say, everything is bigger in Texas, including our web traffic. What state is number two? California.

#2: The second most popular country in terms of HT.com web traffic is...Canada. While this no doubt has to do with the huge following my wife and her family (they are from Canada) have created, this kind of surprised me. The country I expected, Mexico, was fourth. That said the numbers are small in comparison to our United States support. You could add countries two through 100 and not get near the US's total page views.

Watt/Clowney: The dynamic duo should be stellar on the field, but they are already proving to quite the tandem in the digital world. A draft story on J.J. reaching out to Jadeveon is now the most read story of the year on HoustonTexans.com. Also, a recent NFL Network video of Watt talking about his new teammate was the highest watched video in the past week.

Atlanta, GA: We've already talked about the strength of Texas in our metrics, so I thought it would be fun to mention the first non-Texas city to appear in our traffic rankings. That would be the 'ATL', which narrowly edged Moses Lake, Washington (really).

15%: The amount of our traffic that comes from social media websites (mainly Facebook and Twitter). We all know the power of social media, and in terms of websites it is becoming the most powerful tool you can have to get your content out. For comparison's sake, this number was 6 percent over the same time span a year ago. I guarantee you this number is only going to rise.  

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Content on HoustonTexans.com does not necessarily represent the views of the Houston Texans front office staff, coaches or executives.