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  • Sat., Mar. 07, 2015 9:30 AM - 12:30 PM CST Play Safe Clinic presented by Houston Methodist and GE

    The Houston Texans are proud to partner with GE and Houston Methodist to launch the Play Safe Football Clinics! These clinics will highlight the importance of concussion awareness,  proper hydration, and nutrition.

    Special guests will include experts in related fields, Houston Texans Ambassadors, and Texans Cheerleaders!  Participants will hear from guest speakers and then take part in interactive football drills. 
     
    Play Safe Football Clinics
    9:30am: Check-in
    10:00am-12:30pm: Clinics


    March 7: Cinco Ranch High School
    March 21: James Driver Park
    April 11: Pearland Junior High West
    April 25: Capmbell Middle School


    These events are free, however registration is required. There are four different dates and locations to choose from. Space is limited, so register for a clinic near you today through this link - http://www.houstontexans.com/kids/footballclinic.html

     

  • Sat., Mar. 21, 2015 9:30 AM - 12:30 PM CDT Play Safe Clinic presented by Houston Methodist and GE The Houston Texans are proud to partner with GE and Houston Methodist to launch the Play Safe Football Clinics! These clinics will highlight the importance of concussion awareness,  proper hydration, and nutrition.

    Special guests will include experts in related fields, Houston Texans Ambassadors, and Texans Cheerleaders!  Participants will hear from guest speakers and then take part in interactive football drills. 
     
    Play Safe Football Clinics
    9:30am: Check-in
    10:00am-12:30pm: Clinics


    March 7: Cinco Ranch High School
    March 21: James Driver Park
    April 11: Pearland Junior High West
    April 25: Capmbell Middle School


    These events are free, however registration is required. There are four different dates and locations to choose from. Space is limited, so register for a clinic near you today through this link - http://www.houstontexans.com/kids/footballclinic.html
  • Sat., Mar. 28, 2015 3:00 PM - 10:00 PM CDT 2015 Houston Texans Cheerleader Tryouts

    The 2015 Houston Texans Cheerleaders Tryouts are Saturday, March 28! Get the opportunity to perform on national television, travel the world, and more. Tryouts are free and you have nothing to lose!

    Click the link for complete info to register - http://www.houstontexans.com/cheerleaders/tryouts/2015.html

  • Sat., Apr. 11, 2015 9:30 AM - 12:30 PM CDT Play Safe Clinic presented by Houston Methodist and GE The Houston Texans are proud to partner with GE and Houston Methodist to launch the Play Safe Football Clinics! These clinics will highlight the importance of concussion awareness,  proper hydration, and nutrition.

    Special guests will include experts in related fields, Houston Texans Ambassadors, and Texans Cheerleaders!  Participants will hear from guest speakers and then take part in interactive football drills. 
     
    Play Safe Football Clinics
    9:30am: Check-in
    10:00am-12:30pm: Clinics


    March 7: Cinco Ranch High School
    March 21: James Driver Park
    April 11: Pearland Junior High West
    April 25: Capmbell Middle School


    These events are free, however registration is required. There are four different dates and locations to choose from. Space is limited, so register for a clinic near you today through this link - http://www.houstontexans.com/kids/footballclinic.html
  • Sun., Apr. 19, 2015 6:00 AM - 3:30 PM CDT 2015 Houston Texans Kids Triathlon

    The all new Houston Texans Kids Triathlon presented by Texas Children’s Hospital is April 19. Space is limited and this event will sell out, so register your kids today by clicking on this link - http://www.houstontexans.com/kids/triathlon/home.html

  • Thu., Apr. 23, 2015 6:00 PM - 7:00 PM CDT Texans Radio Live at Houston Texans Grille Stop by the Houston Texans Grille located at CityCentre (I-10 & Beltway 8) as Texans Radio broadcasts LIVE with special guests including Voice of the Texans, Marc Vandermeer!
  • Sat., Apr. 25, 2015 9:30 AM - 12:30 PM CDT Play Safe Clinic presented by Houston Methodist and GE The Houston Texans are proud to partner with GE and Houston Methodist to launch the Play Safe Football Clinics! These clinics will highlight the importance of concussion awareness,  proper hydration, and nutrition.

    Special guests will include experts in related fields, Houston Texans Ambassadors, and Texans Cheerleaders!  Participants will hear from guest speakers and then take part in interactive football drills. 
     
    Play Safe Football Clinics
    9:30am: Check-in
    10:00am-12:30pm: Clinics


    March 7: Cinco Ranch High School
    March 21: James Driver Park
    April 11: Pearland Junior High West
    April 25: Capmbell Middle School


    These events are free, however registration is required. There are four different dates and locations to choose from. Space is limited, so register for a clinic near you today through this link - http://www.houstontexans.com/kids/footballclinic.html
  • Sat., May. 02, 2015 8:00 AM - 12:00 PM CDT Texans Care Volunteer Day presented by Reliant Texans Care Volunteer Day presented by Reliant is a city-wide volunteer day on Saturday, May 2, 2015 from 8AM - noon where Texans players, Cheerleaders, Ambassadors, TORO and staff will volunteer alongside Texans fans!

    As an organization, the Texans make it a priority to give back to the Houston community. This day provides an opportunity to invite Texans fans to volunteer with the team to make a positive change. These organizations work to improve the standard of living for the young people of Houston, which aligns with the Texans mission to be Champions for Youth.

    There are plenty of locations across Houston, so sign up today at http://www.houstontexans.com/community/volunteer-day.html!
  • Wed., May. 13, 2015 6:00 PM - 8:30 PM CDT Moms Clinic presented by Houston Methodist and GE

    The Houston Texans are proud to partner with GE and Houston Methodist to launch the Play Safe Moms Clinic just for football moms on May 13th!

    This free clinic will provide moms with the latest safety information in concussion awareness, proper hydration and nutrition to prepare them for the upcoming football season.  These classroom-style instructions and interactive football drills will take place in the Houston Methodist Training Center.

    Space is limited, so register today at http://www.houstontexans.com/kids/momclinic.html!

  • Thu., May. 21, 2015 6:00 PM - 7:00 PM CDT Texans Radio Live at Houston Texans Grille Stop by the Houston Texans Grille located at CityCentre (I-10 & Beltway 8) as Texans Radio broadcasts LIVE from 6pm - 7pm with special guests including Voice of the Texans, Marc Vandermeer!

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BWTB: Fun with numbers

Posted Jun 10, 2014

Taking a look at the numbers behind HoustonTexans.com.


One of the many themes we learned during our trip to Los Angeles for the NFL Digital Summit is that numbers tell the story. Understanding and properly evaluating website metrics can be a valuable tool in getting the most out of your platform.

Coming from baseball background, stats have always intrigued me. When my playing days came to an end, I went from studying batting averages and on-base percentages to calculating time on site and unique visitors. So for me, the idea of taking a 'deep dive' into analytics wasn't new. That said, I still learned that the amount of data available in the online world only continues to grow. Numbers beget more numbers, starting a chain reaction that can leave you searching through result fields for hours.

With that in mind, I wanted to share a few numbers that might surprise the average Texans fan. This data comes via the Adobe Marketing cloud, which is what we use to measure website traffic, from the 2014 year.

69.1%: That is the amount of HT.com website traffic that comes from the state of Texas. That total is more than the rest of the top 10 states combined. You know what they say, everything is bigger in Texas, including our web traffic. What state is number two? California.

#2: The second most popular country in terms of HT.com web traffic is...Canada. While this no doubt has to do with the huge following my wife and her family (they are from Canada) have created, this kind of surprised me. The country I expected, Mexico, was fourth. That said the numbers are small in comparison to our United States support. You could add countries two through 100 and not get near the US's total page views.

Watt/Clowney: The dynamic duo should be stellar on the field, but they are already proving to quite the tandem in the digital world. A draft story on J.J. reaching out to Jadeveon is now the most read story of the year on HoustonTexans.com. Also, a recent NFL Network video of Watt talking about his new teammate was the highest watched video in the past week.

Atlanta, GA: We've already talked about the strength of Texas in our metrics, so I thought it would be fun to mention the first non-Texas city to appear in our traffic rankings. That would be the 'ATL', which narrowly edged Moses Lake, Washington (really).

15%: The amount of our traffic that comes from social media websites (mainly Facebook and Twitter). We all know the power of social media, and in terms of websites it is becoming the most powerful tool you can have to get your content out. For comparison's sake, this number was 6 percent over the same time span a year ago. I guarantee you this number is only going to rise.  

Content on HoustonTexans.com does not necessarily represent the views of the Houston Texans front office staff, coaches or executives.

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