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  • Tue., Aug. 30, 2016 12:00 PM - 2:00 PM CDT Houston Texans Team Luncheon pres. by Amegy Bank of Texas

    The Houston Texans Team Luncheon is set for Tuesday, August 30 from noon – 2pm with the entire Texans team.  Hear from Head Coach Bill O’Brien and top Texans players as they prepare for the 2016 season!

    Table/Ticket Info - http://www.houstontexans.com/community/team-luncheon.html

  • Sat., Sep. 03, 2016 11:00 PM - 11:30 PM CDT Texans 360 TV Show Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday at 11 PM for this Texans show that covers all the happenings each week of the team throughout the offseason from community events, offseason training and various team functions with Cheerleaders and players.
  • Sun., Sep. 04, 2016 1:00 PM - 3:00 PM CDT Houston Texans Back To Football Fan Fest

    Football season is officially back! Come kickoff the season with us at our new Back to Football Fan Fest at CITYCENTRE Plaza (I-10 & Beltway 8) on Sunday, September 4 from 1pm - 3pm!  Bring the entire family for this FREE event and join Houston Texans Ambassadors, Cheerleaders, and TORO! We'll also have live music, autograph signings, interactive games, and Texans giveaways so don't miss out! 

    Info - http://www.houstontexans.com/fan-zone/fanfest.html

  • Fri., Sep. 09, 2016 12:00 PM - 1:00 PM CDT Texans Friday: Fuddruckers

    Friday, September 9
    Noon-1pm – Fuddruckers, 2400B South MacGregor Way, Houston, TX 77021

    Proudly wear your Texans gear to get a FREE classic shake (1/person) for this hour at any area Fuddruckers

    Houston Texans Cheerleaders signing autographs and taking pictures

    More info: http://www.houstontexans.com/fan-zone/Texans-Friday.html

  • Sat., Sep. 10, 2016 11:00 PM - 11:30 PM CDT Texans 360 TV Show Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday at 11 PM for this Texans show that covers all the happenings each week of the team throughout the offseason from community events, offseason training and various team functions with Cheerleaders and players.
  • Fri., Sep. 16, 2016 12:00 PM - 1:00 PM CDT Texans Friday: Jack in the Box

    Friday, September 16
    Noon-1pm – Jack in the Box, 6060 Long Dr., Houston, TX 77087

    Proudly wear your Texans gear to get a FREE Jumbo Jack for this hour at this location

    Houston Texans Cheerleaders signing autographs and taking pictures

    Jack in the Box is going to be giving away 4 tickets to a Houston Texans home game and two autograph items

    More info: http://www.houstontexans.com/fan-zone/Texans-Friday.html

  • Fri., Sep. 30, 2016 12:00 PM - 1:00 PM CDT Texans Friday: Jack in the Box

    Friday, September 30
    Noon-1pm – Jack in the Box, 739 North Sam Houston Parkway, Houston, TX 77060

    Proudly wear your Texans gear to get a FREE Jumbo Jack for this hour at this location

    Houston Texans Cheerleaders signing autographs and taking pictures

    Jack in the Box is going to be giving away 4 tickets to a Houston Texans home game and two autograph items

    More info: http://www.houstontexans.com/fan-zone/Texans-Friday.html

  • Sun., Oct. 09, 2016 8:00 AM - 10:00 AM CDT Running of the Bulls 5K Run/Walk pres. by H-E-B

    The 2016 Houston Texans Running of the Bulls 5K Run and Walk presented by H-E-B and TORO's Kids 1K presented by Texas Children’s Hospital are Sunday, October 9 at NRG Park.  Both races included a race t-shirt, interactive water stops, entry into the post-race party and finish on the floor of NRG Stadium.  Be sure to secure your spot today at HoustonTexans.com before the race sells out! 

    Register - http://www.houstontexans.com/community/houston-texans-foundation/ROTB-H.html

  • Fri., Oct. 14, 2016 12:00 PM - 1:00 PM CDT Texans Friday: Fuddruckers

    Friday, October 14
    Noon-1pm – Fuddruckers, TBD

    Proudly wear your Texans gear to get a FREE classic shake (1/person) for this hour at any area Fuddruckers

    Houston Texans Cheerleaders signing autographs and taking pictures

    More info: http://www.houstontexans.com/fan-zone/Texans-Friday.html

  • Fri., Oct. 28, 2016 12:00 PM - 1:00 PM CDT Texans Friday: Jack in the Box

    Friday, October 28
    Noon-1pm – Jack in the Box, 2104 E Sam Houston Parkway S, Pasadena, TX 77503

    Proudly wear your Texans gear to get a FREE Jumbo Jack for this hour at this location

    Houston Texans Cheerleaders signing autographs and taking pictures

    Jack in the Box is going to be giving away 4 tickets to a Houston Texans home game and two autograph items

    More info: http://www.houstontexans.com/fan-zone/Texans-Friday.html

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BWTB: Fun with numbers

Posted Jun 10, 2014

Taking a look at the numbers behind HoustonTexans.com.


One of the many themes we learned during our trip to Los Angeles for the NFL Digital Summit is that numbers tell the story. Understanding and properly evaluating website metrics can be a valuable tool in getting the most out of your platform.

Coming from baseball background, stats have always intrigued me. When my playing days came to an end, I went from studying batting averages and on-base percentages to calculating time on site and unique visitors. So for me, the idea of taking a 'deep dive' into analytics wasn't new. That said, I still learned that the amount of data available in the online world only continues to grow. Numbers beget more numbers, starting a chain reaction that can leave you searching through result fields for hours.

With that in mind, I wanted to share a few numbers that might surprise the average Texans fan. This data comes via the Adobe Marketing cloud, which is what we use to measure website traffic, from the 2014 year.

69.1%: That is the amount of HT.com website traffic that comes from the state of Texas. That total is more than the rest of the top 10 states combined. You know what they say, everything is bigger in Texas, including our web traffic. What state is number two? California.

#2: The second most popular country in terms of HT.com web traffic is...Canada. While this no doubt has to do with the huge following my wife and her family (they are from Canada) have created, this kind of surprised me. The country I expected, Mexico, was fourth. That said the numbers are small in comparison to our United States support. You could add countries two through 100 and not get near the US's total page views.

Watt/Clowney: The dynamic duo should be stellar on the field, but they are already proving to quite the tandem in the digital world. A draft story on J.J. reaching out to Jadeveon is now the most read story of the year on HoustonTexans.com. Also, a recent NFL Network video of Watt talking about his new teammate was the highest watched video in the past week.

Atlanta, GA: We've already talked about the strength of Texas in our metrics, so I thought it would be fun to mention the first non-Texas city to appear in our traffic rankings. That would be the 'ATL', which narrowly edged Moses Lake, Washington (really).

15%: The amount of our traffic that comes from social media websites (mainly Facebook and Twitter). We all know the power of social media, and in terms of websites it is becoming the most powerful tool you can have to get your content out. For comparison's sake, this number was 6 percent over the same time span a year ago. I guarantee you this number is only going to rise.  

Content on HoustonTexans.com does not necessarily represent the views of the Houston Texans front office staff, coaches or executives.

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