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  • Thu., Dec. 18, 2014 10:00 AM - 5:30 PM CST 12 Days of Christmas: Day 6

    Shop the 12 Days of Christmas at the Go Texan Store at NRG Stadium, December 12-24! Each day will feature a new daily deal or discount, and there will be appearances by a Texans player, Ambassadors, Cheerleaders, and Santa TORO!

    Dec. 18: Only $18, any blue adjustable hat.

    Complete info at http://www.houstontexans.com/gotexanstore.html.

  • Fri., Dec. 19, 2014 10:00 AM - 5:30 PM CST 12 Days of Christmas: Day 7

    Shop the 12 Days of Christmas at the Go Texan Store at NRG Stadium, December 12-24! Each day will feature a new daily deal or discount, and there will be appearances by a Texans player, Ambassadors, Cheerleaders, and Santa TORO!

    Dec. 19: Wear an ugly holiday sweater into the store and get to pick a discount from our tree.

    Complete info at http://www.houstontexans.com/gotexanstore.html.

  • Fri., Dec. 19, 2014 12:00 PM - 1:00 PM CST Texans Friday: Sonic Drive-In Friday, December 19
    Noon-1pm – Sonic Drive-In, 8504 Main St., Houston, TX 77025
    Proudly wear your Texans gear to get a FREE corn dog (1/person) for this hour at this location.
    Houston Texans Cheerleaders signing autographs and taking pictures.
  • Sat., Dec. 20, 2014 10:00 AM - 5:30 PM CST 12 Days of Christmas Sale: Day 8

    Shop the 12 Days of Christmas at the Go Texan Store at NRG Stadium, December 12-24! Each day will feature a new daily deal or discount, and there will be appearances by a Texans player, Ambassadors, Cheerleaders, and Santa TORO!

    Dec. 20: $40 off all Andre Johnson Nike jerseys. Appearances by Houston Texans Cheerleaders (11-1pm), Texans Ambassadors Kenny Houston and Bubba McDowell (12-1pm), and take photos with Santa TORO (2-3pm).

    Complete info at http://www.houstontexans.com/gotexanstore.html.

  • Sun., Dec. 21, 2014 9:30 AM - 4:30 PM CST 12 Days of Christmas Sale: Day 9

    Shop the 12 Days of Christmas at the Go Texan Store at NRG Stadium, December 12-24! Each day will feature a new daily deal or discount, and there will be appearances by a Texans player, Ambassadors, Cheerleaders, and Santa TORO!

    Dec. 21: 2 for $30 on select youth tees.

    Complete info at http://www.houstontexans.com/gotexanstore.html.

  • Sun., Dec. 21, 2014 12:00 PM CST Ravens at Texans The Texans host the Ravens at NRG Stadium.
  • Mon., Dec. 22, 2014 10:00 AM - 5:30 PM CST 12 Days of Christmas Sale: Day 10

    Shop the 12 Days of Christmas at the Go Texan Store at NRG Stadium, December 12-24! Each day will feature a new daily deal or discount, and there will be appearances by a Texans player, Ambassadors, Cheerleaders, and Santa TORO!

    Dec. 22: Only $20, Nike cotton tees & Only $25, Nike Dri Fit tees.

    Complete info at http://www.houstontexans.com/gotexanstore.html.

  • Tue., Dec. 23, 2014 8:00 AM - 9:00 AM CST Verizon Texans Players Show

    Meet Texans offensive linemen Duane Brown and David Quessenberry at the Verizon BLVD Place Store, 1700 Post Oak Blvd., Houston, TX 77056.

    Lots of Texans prizes & giveaways!

    Player(s) subject to change.

    Autograph info: http://www.verizonwireless.com/mobile-living/event/verizontexansplayersshow/

  • Tue., Dec. 23, 2014 10:00 AM - 5:30 PM CST 12 Days of Christmas Sale: Day 11

    Shop the 12 Days of Christmas at the Go Texan Store at NRG Stadium, December 12-24! Each day will feature a new daily deal or discount, and there will be appearances by a Texans player, Ambassadors, Cheerleaders, and Santa TORO!

    Dec. 23: Fill our clear bag and get 25% off all goods in your bag.

    Complete info at http://www.houstontexans.com/gotexanstore.html.

  • Wed., Dec. 24, 2014 10:00 AM - 5:30 PM CST 12 Days of Christmas Sale: Day 12

    Shop the 12 Days of Christmas at the Go Texan Store at NRG Stadium, December 12-24! Each day will feature a new daily deal or discount, and there will be appearances by a Texans player, Ambassadors, Cheerleaders, and Santa TORO!

    Dec. 24: Spend $100, get a $20 gift card free. Appearances by Houston Texans Cheerleaders (11-1pm) & Texans Ambassador Fred Weary (12-1pm).

    Complete info at http://www.houstontexans.com/gotexanstore.html.

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BWTB: Fun with numbers

Posted Jun 10, 2014

Taking a look at the numbers behind HoustonTexans.com.


One of the many themes we learned during our trip to Los Angeles for the NFL Digital Summit is that numbers tell the story. Understanding and properly evaluating website metrics can be a valuable tool in getting the most out of your platform.

Coming from baseball background, stats have always intrigued me. When my playing days came to an end, I went from studying batting averages and on-base percentages to calculating time on site and unique visitors. So for me, the idea of taking a 'deep dive' into analytics wasn't new. That said, I still learned that the amount of data available in the online world only continues to grow. Numbers beget more numbers, starting a chain reaction that can leave you searching through result fields for hours.

With that in mind, I wanted to share a few numbers that might surprise the average Texans fan. This data comes via the Adobe Marketing cloud, which is what we use to measure website traffic, from the 2014 year.

69.1%: That is the amount of HT.com website traffic that comes from the state of Texas. That total is more than the rest of the top 10 states combined. You know what they say, everything is bigger in Texas, including our web traffic. What state is number two? California.

#2: The second most popular country in terms of HT.com web traffic is...Canada. While this no doubt has to do with the huge following my wife and her family (they are from Canada) have created, this kind of surprised me. The country I expected, Mexico, was fourth. That said the numbers are small in comparison to our United States support. You could add countries two through 100 and not get near the US's total page views.

Watt/Clowney: The dynamic duo should be stellar on the field, but they are already proving to quite the tandem in the digital world. A draft story on J.J. reaching out to Jadeveon is now the most read story of the year on HoustonTexans.com. Also, a recent NFL Network video of Watt talking about his new teammate was the highest watched video in the past week.

Atlanta, GA: We've already talked about the strength of Texas in our metrics, so I thought it would be fun to mention the first non-Texas city to appear in our traffic rankings. That would be the 'ATL', which narrowly edged Moses Lake, Washington (really).

15%: The amount of our traffic that comes from social media websites (mainly Facebook and Twitter). We all know the power of social media, and in terms of websites it is becoming the most powerful tool you can have to get your content out. For comparison's sake, this number was 6 percent over the same time span a year ago. I guarantee you this number is only going to rise.  

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Content on HoustonTexans.com does not necessarily represent the views of the Houston Texans front office staff, coaches or executives.