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  • Tue., Sep. 02, 2014 8:00 AM - 9:00 AM CDT Verizon Texans Players Show

    Meet Texans defensive ends Jared Crick and Tim Jamison at the Verizon Greenway Store, 3817 Southwest Fwy., Houston, TX 77027

    Lots of Texans prizes & giveaways!

    Player(s) subject to change.

  • Tue., Sep. 02, 2014 6:00 PM - 8:00 PM CDT Texans Live at Houston Texans Grille Texans Live with Marc Vandermeer broadcasts live from 6-8pm the Houston Texans Grille (12848 Queensbury Ln, Houston, TX 77024), and offensive lineman Duane Brown calls in from 6-7pm.  Lots of Texans prizes & giveaways
  • Fri., Sep. 05, 2014 12:00 PM - 1:00 PM CDT Texans Friday: Sonic Drive-In

    Friday, September 5
    Noon-1pm – Sonic Drive-In, 8504 Main St., Houston, TX 77025

    Proudly wear your Texans gear to get a FREE All-American Hot Dog (1/person) for this hour at this location
    Enter for possibility to win a pair of tickets and parking pass to Texans vs. Redskins game on Sept. 7

    Houston Texans Cheerleaders signing autographs and taking pictures

  • Fri., Sep. 05, 2014 6:00 PM - 7:00 PM CDT Texans Friday: Go Texan Store

    Friday, September 5
    6pm-7pm – Go Texan Store at NRG Stadium

    Stop by for a 20% discount on white gear for this hour in preparation for Liberty White Out on Sept. 7

    Enter for possibility to win a pair of tickets and parking pass to Texans vs. Redskins game on Sept. 7

    Houston Texans Cheerleaders signing autographs and taking pictures

  • Tue., Sep. 09, 2014 6:00 PM - 7:00 PM CDT “Player Inspired: Kareem Jackson Fly Guy” Apparel Line Launch Party

    Visit the Go Texan Store at NRG Stadium on Tuesday, September 9 from 6 to 7 PM for cornerback Kareem Jackson's new Player Inspired Fly Guy apparel line launch party. Stop by to meet Kareem, get light refreshments and to pick up some of his new apparel.

  • Tue., Sep. 09, 2014 6:00 PM - 7:00 PM CDT Duane Brown Live at Houston Texans Grille Join Texans offensive lineman Duane Brown every Tuesday from 6-7pm at the Houston Texans Grille (12848 Queensbury Ln, Houston, TX 77024), then stay Texans Live from 7-8pm.  Lots of Texans prizes & giveaways
  • Fri., Sep. 12, 2014 12:00 PM - 1:00 PM CDT Texans Friday: Pappadeaux

    Friday, September 12

    Noon-1pm – Pappadeaux Seafood Kitchen, 13080 NW Freeway, Houston, TX 77040

    Proudly wear your Texans gear to get a FREE cup of Shrimp Gumbo (1/person) for this hour at this location, dine-in only

    Houston Texans Cheerleaders signing autographs and taking pictures

  • Sun., Sep. 14, 2014 8:15 AM - 10:30 AM CDT Houston Texans Running of the Bulls 5K Run/Walk presented by H-E-B Houston Texans Running of the Bulls 5K Run and Walk presented by H-E-B is Sunday, September 14 at NRG Park.  The 5K run/walk and TORO's Kids 1K presented by Aramark will both finish on the floor of NRG Stadium, where the post-race party is with the return of pizza and beer! Also, there is a new course for 2014. Secure your spot before Sept. 8 at 5 PM at HoustonTexans.com.
  • Tue., Sep. 16, 2014 6:00 PM - 7:00 PM CDT Player Signing at Academy Sports + Outdoors

    Meet Texans defensive back D.J. Swearinger at the Academy Sports + Outdoors located at 16610 US Hwy 59, Sugar Land, TX 77479.

    Player(s) subject to change.

  • Tue., Sep. 16, 2014 6:00 PM - 7:00 PM CDT Duane Brown Live at Houston Texans Grille Join Texans offensive lineman Duane Brown every Tuesday from 6-7pm at the Houston Texans Grille (12848 Queensbury Ln, Houston, TX 77024), then stay Texans Live from 7-8pm.  Lots of Texans prizes & giveaways

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BWTB: Fun with numbers

Posted Jun 10, 2014

Taking a look at the numbers behind HoustonTexans.com.


One of the many themes we learned during our trip to Los Angeles for the NFL Digital Summit is that numbers tell the story. Understanding and properly evaluating website metrics can be a valuable tool in getting the most out of your platform.

Coming from baseball background, stats have always intrigued me. When my playing days came to an end, I went from studying batting averages and on-base percentages to calculating time on site and unique visitors. So for me, the idea of taking a 'deep dive' into analytics wasn't new. That said, I still learned that the amount of data available in the online world only continues to grow. Numbers beget more numbers, starting a chain reaction that can leave you searching through result fields for hours.

With that in mind, I wanted to share a few numbers that might surprise the average Texans fan. This data comes via the Adobe Marketing cloud, which is what we use to measure website traffic, from the 2014 year.

69.1%: That is the amount of HT.com website traffic that comes from the state of Texas. That total is more than the rest of the top 10 states combined. You know what they say, everything is bigger in Texas, including our web traffic. What state is number two? California.

#2: The second most popular country in terms of HT.com web traffic is...Canada. While this no doubt has to do with the huge following my wife and her family (they are from Canada) have created, this kind of surprised me. The country I expected, Mexico, was fourth. That said the numbers are small in comparison to our United States support. You could add countries two through 100 and not get near the US's total page views.

Watt/Clowney: The dynamic duo should be stellar on the field, but they are already proving to quite the tandem in the digital world. A draft story on J.J. reaching out to Jadeveon is now the most read story of the year on HoustonTexans.com. Also, a recent NFL Network video of Watt talking about his new teammate was the highest watched video in the past week.

Atlanta, GA: We've already talked about the strength of Texas in our metrics, so I thought it would be fun to mention the first non-Texas city to appear in our traffic rankings. That would be the 'ATL', which narrowly edged Moses Lake, Washington (really).

15%: The amount of our traffic that comes from social media websites (mainly Facebook and Twitter). We all know the power of social media, and in terms of websites it is becoming the most powerful tool you can have to get your content out. For comparison's sake, this number was 6 percent over the same time span a year ago. I guarantee you this number is only going to rise.  

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Content on HoustonTexans.com does not necessarily represent the views of the Houston Texans front office staff, coaches or executives.