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  • Fri., Jul. 10, 2015 12:30 PM - 1:30 PM CDT Flashback Fridays at Go Texan Store

    Stop by the Go Texan Store on Friday, April 10, 2015 from 12:30pm - 1:30pm to meet a TBD Houston Texans Ambassador.  Fans can also enjoy a 10% off Power Hour discount in the Go Texan Store during the event!

    Store info - http://www.houstontexans.com/gotexanstore.html

  • Sat., Jul. 11, 2015 12:00 PM - 4:00 PM CDT Houston Texans Coaches Summit

    The Houston Texans Coaches Summit is an event designed to educate coaches on the key components of the Heads Up Football safety philosophy. Youth football coaches will learn about proper equipment fitting, heads up tackling technique, concussion awareness, and the process to become a Player Safety Coach.

    All youth football coaches who attend the Coaches Summit will have an opportunity to apply for a grant ($2,500 for teams; $10,000 for leagues) to help make their respective teams and leagues safer!

    This event is limited and will fill up, so register today.

    Register - http://www.houstontexans.com/community/programs/headsup.html

  • Tue., Jul. 14, 2015 12:00 PM - 2:00 PM CDT Texans Radio Live at Houston Texans Grille Stop by the Houston Texans Grille located at CityCentre, 12848 Queensbury Ln. Ste 208, Houston, TX 77024 (I-10 & Beltway 8), as Texans Radio broadcasts LIVE with special guests including Voice of the Texans, Marc Vandermeer!
  • Thu., Jul. 16, 2015 4:30 PM - 8:00 PM CDT Houston Texans Stampede Tour pres. by Academy Sports + Outdoors

    Stop by Brew Exchange (706 W 6th St, Austin, TX 78701) from 4:30-5:30 PM and Academy Sports + Outdoors (5400 Brodie Ln., Austin, TX  78745) from 7-8 PM on Thursday, July 16, 2015 to meet the Houston Texans!

    Stop by for autographs with:

    TE RYAN GRIFFIN
    G BRANDON BROOKS

    HOUSTON TEXANS CHEERLEADERS AND TORO!


    Houston Texans Giveaways!

    *Autographs not guaranteed for everyone and signing strictly limited to times listed. Celebrities subject to change.

  • Fri., Jul. 17, 2015 2:00 PM - 3:00 PM CDT Houston Texans Stampede Tour pres. by Academy Sports + Outdoors

    Stop by Buffalo Wild Wings (5860 De Zavala Rd., San Antonio, TX 78249) from 6-7 PM on Friday, July 17 and Academy Sports + Outdoors (4071 North Loop 1604 West, San Antonio, TX  78257) from 2-3 PM on Saturday, July 18, 2015 to meet the Houston Texans!

    Stop by for autographs with:

    TE RYAN GRIFFIN
    G BRANDON BROOKS

    HOUSTON TEXANS CHEERLEADERS AND TORO!


    Houston Texans Giveaways!

    *Autographs not guaranteed for everyone and signing strictly limited to times listed. Celebrities subject to change.

  • Sat., Jul. 18, 2015 2:00 PM - 3:00 PM CDT Houston Texans Stampede Tour pres. by Academy Sports + Outdoors

    Stop by Buffalo Wild Wings (5860 De Zavala Rd., San Antonio, TX 78249) from 6-7 PM on Friday, July 17 and Academy Sports + Outdoors (4071 North Loop 1604 West, San Antonio, TX  78257) from 2-3 PM on Saturday, July 18, 2015 to meet the Houston Texans!

    Stop by for autographs with:

    TE RYAN GRIFFIN
    G BRANDON BROOKS

    HOUSTON TEXANS CHEERLEADERS AND TORO!


    Houston Texans Giveaways!

    *Autographs not guaranteed for everyone and signing strictly limited to times listed. Celebrities subject to change.

  • Thu., Jul. 23, 2015 6:00 PM - 7:00 PM CDT Texans Radio Live at Houston Texans Grille Stop by the Houston Texans Grille located at CityCentre (I-10 & Beltway 8) as Texans Radio broadcasts LIVE from 6pm - 7pm with special guests including Voice of the Texans, Marc Vandermeer!
  • Thu., Jul. 30, 2015 6:00 PM - 7:00 PM CDT Texans Radio Live at Fuddruckers

    Stop by the Fuddruckers located at 3929 Southwest Freeway, Houston, TX 77027 on Thursday, July 30, 2015 from 6-7 PM for a Texans Radio live broadcast on SportsRadio 610 with Voice of the Texans, Marc Vandermeer, and special guests!

    Plus, $2 domestic bottles and a 15% discount if you come in your Texans gear from 5 PM - close, as well as Texans prize giveaways!

  • Sun., Sep. 20, 2015 8:15 AM - 10:30 AM CDT Running of the Bulls 5K Run/Walk pres. by H-E-B

    The 2015 Houston Texans Running of the Bulls 5K Run and Walk presented by H-E-B and TORO's Kids 1K presented by Texas Children’s Hospital are Sunday, September 20th at NRG Park.  Both races included a race t-shirt, interactive water stops, entry into the post-race party and finish on the floor of NRG Stadium.  Be sure to secure your spot today at HoustonTexans.com before the race sells out! 

    Register - http://www.houstontexans.com/community/houston-texans-foundation/ROTB-H.html

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BWTB: The Manziel Effect

Posted Mar 25, 2014

A look at how Johnny Manziel drives traffic numbers.


Johnny Manziel wins again.

Every Monday, I do a weekly traffic report for HoustonTexans.com.

In that report, I look at unique visitors, top stories and popular videos from the past seven days. I then disseminate that report to our digital team, so we can better learn what is popular with our fans and try to understand what content is most engaging.

This past week saw a lot of Texans news. There were two free agent signings, and the organization traded the most successful quarterback in the franchise's history.

With all that, you'd figure the week's most popular video would come from that mix right?

You'd be wrong.

Last week's most popular video was the NFL Network's 'First Draft' segment on Johnny Manziel. The video, which is embedded on the right of the page, gives insight on Manziel's career, through a series of questions with the Kerrville, Texas native. The most impressive part of this feat is that we only actively promoted that video (on social media) on Sunday night, meaning the view totals were accumulated in the span of about five hours.

Manziel is without a doubt the draft's most polarizing player. He's also unique in that he elicits an opinion from everyone, whether you think he'll be an All-Pro or won't succeed in the NFL. His ability to drive web traffic is almost unmatched at the collegiate level, and the fascination with his story and his upcoming NFL career continue to captivate football fans.

I have some previous experience with him and this phenomenon. Prior to this job, I worked for the SEC Digital Network as a web director and columnist. My final year at the SEC coincided with the first full year of Texas A&M joining the conference.

From the moment College Station became SEC territory, I became to learn about what I dubbed the 'Aggie effect' and how it began to reshape the league website's traffic numbers.

Texas A&M takes pride in its web presence, evident by the fact that they 'never lose a poll' (trust me). In my time at the SEC, the Aggie fanbase took pride in 'breaking' our website, meaning voting for an A&M player so much that our poll's voting total would run off the page.

Once Manziel exploded on the scene, that fervor reached another level. Manziel's dominance has also coincided with Texas A&M's rise to national prominence, so the energy from the Aggie fanbase only grew as Manziel's legend did. By the time Manziel had won the Heisman Trophy, the SEC's traffic numbers were sky high. As I reported in 2012, three of the top 10 stories of the entire year involved Texas A&M and Johnny Manziel.

Now, Manziel is entering the National Football League. With that comes national attention, with constant major media attention that is at a level that even the SEC can't match. That combination means eyeballs, and the numbers are only rising. Especially here at HoustonTexans.com.

Since the start of 2014, two of the top nine stories of the year are Manziel related. This story, chronicling Manziel's 40-yard time compared to other draft quarterbacks, is the single most read story on our website in the past three months. On the video side, three of our top eight most watched are Manziel related.

Does this have anything to do Manziel's ability and his future in the NFL? Not a bit.

But, the numbers continue to show that no matter what you think of the Heisman Trophy winner, you will watch and read everything written about him. 

Content on HoustonTexans.com does not necessarily represent the views of the Houston Texans front office staff, coaches or executives.

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