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  • Fri., Sep. 05, 2014 12:00 PM - 1:00 PM CDT Texans Friday: Sonic Drive-In

    Friday, September 5
    Noon-1pm – Sonic Drive-In, 8504 Main St., Houston, TX 77025

    Proudly wear your Texans gear to get a FREE All-American Hot Dog (1/person) for this hour at this location
    Enter for possibility to win a pair of tickets and parking pass to Texans vs. Redskins game on Sept. 7

    Houston Texans Cheerleaders signing autographs and taking pictures

  • Fri., Sep. 05, 2014 6:00 PM - 7:00 PM CDT Texans Friday: Go Texan Store

    Friday, September 5
    6pm-7pm – Go Texan Store at NRG Stadium

    Stop by for a 20% discount on white gear for this hour in preparation for Liberty White Out on Sept. 7

    Enter for possibility to win a pair of tickets and parking pass to Texans vs. Redskins game on Sept. 7

    Houston Texans Cheerleaders signing autographs and taking pictures

  • Tue., Sep. 09, 2014 6:00 PM - 7:00 PM CDT “Player Inspired: Kareem Jackson Fly Guy” Apparel Line Launch Party

    Visit the Go Texan Store at NRG Stadium on Tuesday, September 9 from 6 to 7 PM for cornerback Kareem Jackson's new Player Inspired Fly Guy apparel line launch party. Stop by to meet Kareem, get light refreshments and to pick up some of his new apparel.

  • Tue., Sep. 09, 2014 6:00 PM - 7:00 PM CDT Duane Brown Live at Houston Texans Grille Join Texans offensive lineman Duane Brown every Tuesday from 6-7pm at the Houston Texans Grille (12848 Queensbury Ln, Houston, TX 77024), then stay Texans Live from 7-8pm.  Lots of Texans prizes & giveaways
  • Fri., Sep. 12, 2014 12:00 PM - 1:00 PM CDT Texans Friday: Pappadeaux

    Friday, September 12

    Noon-1pm – Pappadeaux Seafood Kitchen, 13080 NW Freeway, Houston, TX 77040

    Proudly wear your Texans gear to get a FREE cup of Shrimp Gumbo (1/person) for this hour at this location, dine-in only

    Houston Texans Cheerleaders signing autographs and taking pictures

  • Sun., Sep. 14, 2014 8:15 AM - 10:30 AM CDT Houston Texans Running of the Bulls 5K Run/Walk presented by H-E-B Houston Texans Running of the Bulls 5K Run and Walk presented by H-E-B is Sunday, September 14 at NRG Park.  The 5K run/walk and TORO's Kids 1K presented by Aramark will both finish on the floor of NRG Stadium, where the post-race party is with the return of pizza and beer! Also, there is a new course for 2014. Secure your spot before Sept. 8 at 5 PM at HoustonTexans.com.
  • Tue., Sep. 16, 2014 6:00 PM - 7:00 PM CDT Player Signing at Academy Sports + Outdoors

    Meet Texans defensive back D.J. Swearinger at the Academy Sports + Outdoors located at 16610 US Hwy 59, Sugar Land, TX 77479.

    Player(s) subject to change.

  • Tue., Sep. 16, 2014 6:00 PM - 7:00 PM CDT Duane Brown Live at Houston Texans Grille Join Texans offensive lineman Duane Brown every Tuesday from 6-7pm at the Houston Texans Grille (12848 Queensbury Ln, Houston, TX 77024), then stay Texans Live from 7-8pm.  Lots of Texans prizes & giveaways
  • Fri., Sep. 19, 2014 7:00 AM - 8:00 AM CDT Texans Friday: Kolache Factory

    Friday, September 19

    7am-8am – Kolache Factory, 2715 Chimney Rock, Houston, TX 77056

    Proudly wear your Texans gear to get a FREE sausage & cheese kolache (1/person) for this hour at any area Kolache Factory

    Houston Texans Cheerleaders signing autographs and taking pictures at this Kolache Factory location

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BWTB: The Manziel Effect

Posted Mar 25, 2014

A look at how Johnny Manziel drives traffic numbers.


Johnny Manziel wins again.

Every Monday, I do a weekly traffic report for HoustonTexans.com.

In that report, I look at unique visitors, top stories and popular videos from the past seven days. I then disseminate that report to our digital team, so we can better learn what is popular with our fans and try to understand what content is most engaging.

This past week saw a lot of Texans news. There were two free agent signings, and the organization traded the most successful quarterback in the franchise's history.

With all that, you'd figure the week's most popular video would come from that mix right?

You'd be wrong.

Last week's most popular video was the NFL Network's 'First Draft' segment on Johnny Manziel. The video, which is embedded on the right of the page, gives insight on Manziel's career, through a series of questions with the Kerrville, Texas native. The most impressive part of this feat is that we only actively promoted that video (on social media) on Sunday night, meaning the view totals were accumulated in the span of about five hours.

Manziel is without a doubt the draft's most polarizing player. He's also unique in that he elicits an opinion from everyone, whether you think he'll be an All-Pro or won't succeed in the NFL. His ability to drive web traffic is almost unmatched at the collegiate level, and the fascination with his story and his upcoming NFL career continue to captivate football fans.

I have some previous experience with him and this phenomenon. Prior to this job, I worked for the SEC Digital Network as a web director and columnist. My final year at the SEC coincided with the first full year of Texas A&M joining the conference.

From the moment College Station became SEC territory, I became to learn about what I dubbed the 'Aggie effect' and how it began to reshape the league website's traffic numbers.

Texas A&M takes pride in its web presence, evident by the fact that they 'never lose a poll' (trust me). In my time at the SEC, the Aggie fanbase took pride in 'breaking' our website, meaning voting for an A&M player so much that our poll's voting total would run off the page.

Once Manziel exploded on the scene, that fervor reached another level. Manziel's dominance has also coincided with Texas A&M's rise to national prominence, so the energy from the Aggie fanbase only grew as Manziel's legend did. By the time Manziel had won the Heisman Trophy, the SEC's traffic numbers were sky high. As I reported in 2012, three of the top 10 stories of the entire year involved Texas A&M and Johnny Manziel.

Now, Manziel is entering the National Football League. With that comes national attention, with constant major media attention that is at a level that even the SEC can't match. That combination means eyeballs, and the numbers are only rising. Especially here at HoustonTexans.com.

Since the start of 2014, two of the top nine stories of the year are Manziel related. This story, chronicling Manziel's 40-yard time compared to other draft quarterbacks, is the single most read story on our website in the past three months. On the video side, three of our top eight most watched are Manziel related.

Does this have anything to do Manziel's ability and his future in the NFL? Not a bit.

But, the numbers continue to show that no matter what you think of the Heisman Trophy winner, you will watch and read everything written about him. 

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Content on HoustonTexans.com does not necessarily represent the views of the Houston Texans front office staff, coaches or executives.