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  • Sat., Aug. 23, 2014 4:00 PM - 5:00 PM CDT Houston Texans at Academy Sports + Outdoors

    Houston Texans Stampede Tour pres. by Academy Sports + Outdoors

    Stop by Academy Sports + Outdoors (8453 Memorial Blvd., Port Arthur, TX 77640) from 4-5 PM to meet the Houston Texans!

    Stop by for autographs and pictures with:

    FORMER HOUSTON TEXANS LINEBACKER #56 JAY FOREMAN*

    FORMER HOUSTON TEXANS KICK RETURNER #84 JJ MOSES*
    HOUSTON TEXANS CHEERLEADERS
    AND TORO!

    Houston Texans Giveaways!

    Autographs not guaranteed for everyone and signings strictly limited to times listed per appearance. *Celebrities subject to change.

  • Sat., Aug. 23, 2014 8:00 PM - 9:00 PM CDT Houston Texans at Buffalo Wild Wings

    Houston Texans Stampede Tour pres. by Academy Sports + Outdoors

    Stop by Buffalo Wild Wings (3939 Dowlen Rd., Suite 11, Beaumont, TX 77706) from 8-9 PM to meet the Houston Texans during the first half of the Texans vs. Broncos game!

    Stop by for autographs and pictures with:

    FORMER HOUSTON TEXANS LINEBACKER #56 JAY FOREMAN*

    FORMER HOUSTON TEXANS KICK RETURNER #84 JJ MOSES*
    HOUSTON TEXANS CHEERLEADERS
    AND TORO!


    Houston Texans Giveaways!

    Autographs not guaranteed for everyone and signings strictly limited to times listed per appearance. *Celebrities subject to change.
  • Sat., Aug. 23, 2014 8:00 PM CDT Texans at Broncos The Texans travel to Denver to face off against the Broncos.
  • Sun., Aug. 24, 2014 3:00 PM - 5:00 PM CDT Back To Tailgating The Houston Texans are Back to Football so it’s time for you to get Back to Tailgating at the Academy Sports + Outdoors in Pearland on Sun., Aug. 24 from 3-5 PM. Join the Houston Texans Cheerleaders, Ambassadors, TORO & Deep Steel Thunder for this free event.  Also, get tailgating tips for the 2014 season from former H-E-B Tailgaters of the Year!
  • Tue., Aug. 26, 2014 12:00 PM - 2:00 PM CDT Houston Texans Team Luncheon presented by Amegy Bank of Texas The Houston Texans Team Luncheon presented by Amegy Bank of Texas is Tuesday, August 26 at 12 noon.  It’s your chance to have lunch with the entire Texans team, as well as hear from new head coach Bill O’Brien as we get Back to Football and prepare for the 2014 season. 
  • Thu., Aug. 28, 2014 7:00 PM CDT 49ers at Texans The Texans host the 49ers at NRG Stadium.
  • Sat., Aug. 30, 2014 8:00 PM - 11:00 PM CDT AdvoCare Texas Kickoff

    Celebrate the return of college football with a Big Ten and SEC showdown at NRG Stadium, as the LSU Tigers and Wisconsin Badgers square off in the AdvoCare Texas Kickoff on Saturday August 30 at 8pm. Secure yours today by calling 832-667-2390 or at advocare texas kickoff dot com.

  • Sun., Aug. 31, 2014 1:00 PM - 3:00 PM CDT Kickoff at Kemah Boardwalk Join the Houston Texans Cheerleaders, Ambassadors, TORO, and the Battle Ready Band at the Kickoff at Kemah Boardwalk on Sun., Aug. 31 from 1-3 PM. Bring the entire family for autograph signings, live music, & prize giveaways!
  • Sun., Sep. 14, 2014 8:15 AM - 10:30 AM CDT Houston Texans Running of the Bulls 5K Run/Walk presented by H-E-B Houston Texans Running of the Bulls 5K Run and Walk presented by H-E-B is Sunday, September 14 at NRG Park.  The 5K run/walk and TORO's Kids 1K presented by Aramark will both finish on the floor of NRG Stadium, where the post-race party is with the return of pizza and beer! Also, there is a new course for 2014. Secure your spot before Sept. 8 at 5 PM at HoustonTexans.com.
  • Wed., Nov. 12, 2014 10:00 AM - 5:00 PM CST Bulls & Birdies Golf Tournament supported by Bud Light

    Have you ever dreamed of playing a round of golf with the Houston Texans Cheerleaders cheering you on?  Now’s your chance!  Sign up today at HoustonTexans.com for the annual Bulls and Birdies Golf Tournament supported by Bud Light at Wildcat Golf Club on Wednesday, November 12.

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BWTB: The Manziel Effect

Posted Mar 25, 2014

A look at how Johnny Manziel drives traffic numbers.


Johnny Manziel wins again.

Every Monday, I do a weekly traffic report for HoustonTexans.com.

In that report, I look at unique visitors, top stories and popular videos from the past seven days. I then disseminate that report to our digital team, so we can better learn what is popular with our fans and try to understand what content is most engaging.

This past week saw a lot of Texans news. There were two free agent signings, and the organization traded the most successful quarterback in the franchise's history.

With all that, you'd figure the week's most popular video would come from that mix right?

You'd be wrong.

Last week's most popular video was the NFL Network's 'First Draft' segment on Johnny Manziel. The video, which is embedded on the right of the page, gives insight on Manziel's career, through a series of questions with the Kerrville, Texas native. The most impressive part of this feat is that we only actively promoted that video (on social media) on Sunday night, meaning the view totals were accumulated in the span of about five hours.

Manziel is without a doubt the draft's most polarizing player. He's also unique in that he elicits an opinion from everyone, whether you think he'll be an All-Pro or won't succeed in the NFL. His ability to drive web traffic is almost unmatched at the collegiate level, and the fascination with his story and his upcoming NFL career continue to captivate football fans.

I have some previous experience with him and this phenomenon. Prior to this job, I worked for the SEC Digital Network as a web director and columnist. My final year at the SEC coincided with the first full year of Texas A&M joining the conference.

From the moment College Station became SEC territory, I became to learn about what I dubbed the 'Aggie effect' and how it began to reshape the league website's traffic numbers.

Texas A&M takes pride in its web presence, evident by the fact that they 'never lose a poll' (trust me). In my time at the SEC, the Aggie fanbase took pride in 'breaking' our website, meaning voting for an A&M player so much that our poll's voting total would run off the page.

Once Manziel exploded on the scene, that fervor reached another level. Manziel's dominance has also coincided with Texas A&M's rise to national prominence, so the energy from the Aggie fanbase only grew as Manziel's legend did. By the time Manziel had won the Heisman Trophy, the SEC's traffic numbers were sky high. As I reported in 2012, three of the top 10 stories of the entire year involved Texas A&M and Johnny Manziel.

Now, Manziel is entering the National Football League. With that comes national attention, with constant major media attention that is at a level that even the SEC can't match. That combination means eyeballs, and the numbers are only rising. Especially here at HoustonTexans.com.

Since the start of 2014, two of the top nine stories of the year are Manziel related. This story, chronicling Manziel's 40-yard time compared to other draft quarterbacks, is the single most read story on our website in the past three months. On the video side, three of our top eight most watched are Manziel related.

Does this have anything to do Manziel's ability and his future in the NFL? Not a bit.

But, the numbers continue to show that no matter what you think of the Heisman Trophy winner, you will watch and read everything written about him. 

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Content on HoustonTexans.com does not necessarily represent the views of the Houston Texans front office staff, coaches or executives.