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  • Thu., Apr. 30, 2015 5:00 PM - 9:30 PM CDT 2015 Houston Texans Draft Party pres. by Coors Light

    The 2015 Houston Texans Draft Party presented by Coors Light isThursday, April 30 at NRG Stadium.  The Draft Party begins at 5 p.m. CDT and the 2015 NFL Draft begins at 7 p.m. CDT.

    NFL Network’s draft coverage will be shown on the HD televisions throughout the 100 Level Concourse and Texans Radio on SportsRadio 610 will broadcast live, with commentary and analysis from “The Voice of the Texans,” Marc Vandermeer, and a number of special guests. When the Texans make their first-round pick, fans at the Draft Party will hear from the player first as part of Texans Radio’s live broadcast.

    Texans Ambassadors will be on hand to sign autographs throughout the evening. Texans fans can also get their first glimpse of the 2015 Houston Texans Cheerleaders when the squad makes its debut performance at the event. 

    Young fans can play in the TORO’s Kids Club Zone presented by Kroger, which will feature interactive games, a balloon artist and appearances by TORO and Deep Steel Thunder. Fans can also take photos in Memory Alley located on the concourse. 

    Get more information on the event here.

     

     

  • Fri., May. 01, 2015 12:30 PM - 1:30 PM CDT Flashback Fridays at Go Texan Store

    Stop by the Go Texan Store on Friday, April 10, 2015 from 12:30pm - 1:30pm to meet a TBD Houston Texans Ambassador.  Fans can also enjoy a 10% off Power Hour discount in the Go Texan Store during the event!

    Store info - http://www.houstontexans.com/gotexanstore.html

  • Sat., May. 02, 2015 8:00 AM - 12:00 PM CDT Texans Care Volunteer Day presented by Reliant Texans Care Volunteer Day presented by Reliant is a city-wide volunteer day on Saturday, May 2, 2015 from 8AM - noon where Texans players, Cheerleaders, Ambassadors, TORO and staff will volunteer alongside Texans fans!

    As an organization, the Texans make it a priority to give back to the Houston community. This day provides an opportunity to invite Texans fans to volunteer with the team to make a positive change. These organizations work to improve the standard of living for the young people of Houston, which aligns with the Texans mission to be Champions for Youth.

    There are plenty of locations across Houston, so sign up today at http://www.houstontexans.com/community/volunteer-day.html!
  • Sat., May. 02, 2015 10:30 AM - 6:30 PM CDT NFL Draft Day 3 from Houston Texans Grille

    Stop by the Houston Texans Grille (I-10 & Beltway 8) on Day 3 of the NFL Draft, Saturday, May 2 from 10:30am – 6:30pm for a chance to announce a Texans Draft Pick live on TV or chance to win tons of other prizes!

    All of the Texans draft picks that day will be made by Texans fans live from the Grille, with at least one on NFL Network and the rest on NFL.com. See rules - http://bit.ly/1Eid0WN

    Texans Radio with Voice of the Texans, Marc Vandermeer and special guests, will be broadcasting LIVE the entire time. Plus, Houston Texans Cheerleaders and Ambassadors will be there for autographs and pictures!

  • Sun., May. 03, 2015 11:00 PM - 11:30 PM CDT Texans All Access: 2015 Draft on KTRK ABC 13

    Tune in to KTRK ABC 13 in Houston on Sunday, May 3 at 11pm to catch the Texans TV special, Texans All Access: 2015 Draft.  This will be an exclusive look into the day of the Texans first round draft pick, as well as an analysis of all the 2015 Texans draft picks from Texans TV Insiders.

    Fans throughout Texas, be sure to check your local TV listings for air dates and times in your area.

  • Tue., May. 05, 2015 12:00 PM - 2:00 PM CDT Texans Radio Live at Houston Texans Grille Stop by the Houston Texans Grille located at CityCentre, 12848 Queensbury Ln. Ste 208, Houston, TX 77024 (I-10 & Beltway 8), as Texans Radio broadcasts LIVE with special guests including Voice of the Texans, Marc Vandermeer!
  • Wed., May. 13, 2015 6:00 PM - 8:30 PM CDT Moms Clinic presented by Houston Methodist and GE

    The Houston Texans are proud to partner with GE and Houston Methodist to launch the Play Safe Moms Clinic just for football moms on May 13th!

    This free clinic will provide moms with the latest safety information in concussion awareness, proper hydration and nutrition to prepare them for the upcoming football season.  These classroom-style instructions and interactive football drills will take place in the Houston Methodist Training Center.

    Space is limited, so register today at http://www.houstontexans.com/kids/momclinic.html!

  • Sun., May. 17, 2015 12:00 PM - 3:00 PM CDT Gridiron Gang Auditions

    Are you motivated, outgoing and passionate? Well then, we're looking for you to audition for the Houston Texans Gridiron Gang gameday entertainment team on Sunday, May 17 from 1-3pm at the Hosuton Methodist Training Center.

    For more info and to regsiter, click this link - http://www.houstontexans.com/fan-zone/gridiron2.html

  • Thu., May. 21, 2015 6:00 PM - 7:00 PM CDT Texans Radio Live at Houston Texans Grille Stop by the Houston Texans Grille located at CityCentre (I-10 & Beltway 8) as Texans Radio broadcasts LIVE from 6pm - 7pm with special guests including Voice of the Texans, Marc Vandermeer!
  • Fri., Jun. 05, 2015 12:30 PM - 1:30 PM CDT Flashback Fridays at Go Texan Store

    Stop by the Go Texan Store on Friday, April 10, 2015 from 12:30pm - 1:30pm to meet a TBD Houston Texans Ambassador.  Fans can also enjoy a 10% off Power Hour discount in the Go Texan Store during the event!

    Store info - http://www.houstontexans.com/gotexanstore.html

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BWTB: The Manziel Effect

Posted Mar 25, 2014

A look at how Johnny Manziel drives traffic numbers.


Johnny Manziel wins again.

Every Monday, I do a weekly traffic report for HoustonTexans.com.

In that report, I look at unique visitors, top stories and popular videos from the past seven days. I then disseminate that report to our digital team, so we can better learn what is popular with our fans and try to understand what content is most engaging.

This past week saw a lot of Texans news. There were two free agent signings, and the organization traded the most successful quarterback in the franchise's history.

With all that, you'd figure the week's most popular video would come from that mix right?

You'd be wrong.

Last week's most popular video was the NFL Network's 'First Draft' segment on Johnny Manziel. The video, which is embedded on the right of the page, gives insight on Manziel's career, through a series of questions with the Kerrville, Texas native. The most impressive part of this feat is that we only actively promoted that video (on social media) on Sunday night, meaning the view totals were accumulated in the span of about five hours.

Manziel is without a doubt the draft's most polarizing player. He's also unique in that he elicits an opinion from everyone, whether you think he'll be an All-Pro or won't succeed in the NFL. His ability to drive web traffic is almost unmatched at the collegiate level, and the fascination with his story and his upcoming NFL career continue to captivate football fans.

I have some previous experience with him and this phenomenon. Prior to this job, I worked for the SEC Digital Network as a web director and columnist. My final year at the SEC coincided with the first full year of Texas A&M joining the conference.

From the moment College Station became SEC territory, I became to learn about what I dubbed the 'Aggie effect' and how it began to reshape the league website's traffic numbers.

Texas A&M takes pride in its web presence, evident by the fact that they 'never lose a poll' (trust me). In my time at the SEC, the Aggie fanbase took pride in 'breaking' our website, meaning voting for an A&M player so much that our poll's voting total would run off the page.

Once Manziel exploded on the scene, that fervor reached another level. Manziel's dominance has also coincided with Texas A&M's rise to national prominence, so the energy from the Aggie fanbase only grew as Manziel's legend did. By the time Manziel had won the Heisman Trophy, the SEC's traffic numbers were sky high. As I reported in 2012, three of the top 10 stories of the entire year involved Texas A&M and Johnny Manziel.

Now, Manziel is entering the National Football League. With that comes national attention, with constant major media attention that is at a level that even the SEC can't match. That combination means eyeballs, and the numbers are only rising. Especially here at HoustonTexans.com.

Since the start of 2014, two of the top nine stories of the year are Manziel related. This story, chronicling Manziel's 40-yard time compared to other draft quarterbacks, is the single most read story on our website in the past three months. On the video side, three of our top eight most watched are Manziel related.

Does this have anything to do Manziel's ability and his future in the NFL? Not a bit.

But, the numbers continue to show that no matter what you think of the Heisman Trophy winner, you will watch and read everything written about him. 

Content on HoustonTexans.com does not necessarily represent the views of the Houston Texans front office staff, coaches or executives.

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