On Now
Coming Up
  • Tue., Sep. 27, 2016 6:00 PM - 7:00 PM CDT Players Show Live from Fuddruckers

    Join Texans cornerback A.J. Bouye from 6 PM – 7 PM at Fuddruckers (3929 Southwest Freeway, Houston, TX 77027) for a live Texans Radio on SportsRadio 610 broadcast with Voice of the Texans, Marc Vandermeer, and special guests!

    Plus, all Houston area Fuddruckers will be feature a Buy One Texans Burger, Get One Free and $15 beer buckets every Tuesday during the season for fans showing up in their Texans gear, whether the Texans win or lose their previous game, so don't miss out!

    Then stay for Texans Live from 7-8 PM.  Lots of Texans prizes & giveaways!

  • Tue., Sep. 27, 2016 6:30 PM - 8:30 PM CDT Toros Bravos Family Night Out

    Enjoy family time alongside a Texans player and Cheerleaders at our NEW Toros Bravos Family Night Out at Main Event!

    At this awesome event you will have access to unlimited laser tag, bowling, arcade games, billiards, gravity ropes, and it includes pizza and drinks. There will also be raffles throughout the night for a chance to win autographed prizes. Plus, you can get an autograph and picture with a Texans player and Cheerleaders!

    Toros Bravos Family Night Out
    Tuesday, September 27, 2016
    Cost: $12 Per Person
    Check in: 6:00 PM
    Event: 6:30 PM - 8:30 PM
    Main Event (12626 Fountain Lake Circle, 77477)

    Register - http://www.houstontexans.com/fan-zone/tb-familynight.html?_cldee=dG9ycmllLmhhcmRjYXN0bGVAaG91c3RvbnRleGFucy5jb20%3d&recipientid=contact-a3b8de2e243ae61180fb00155d009a0d-6992d9301b6e4ecf8b9f169ad3dd6344

  • Fri., Sep. 30, 2016 12:00 PM - 1:00 PM CDT Texans Friday: Jack in the Box

    Friday, September 30
    Noon-1pm – Jack in the Box, 739 North Sam Houston Parkway, Houston, TX 77060

    Proudly wear your Texans gear to get a FREE Jumbo Jack for this hour at this location

    Houston Texans Cheerleaders signing autographs and taking pictures

    Jack in the Box is going to be giving away 4 tickets to a Houston Texans home game and two autograph items

    More info: http://www.houstontexans.com/fan-zone/Texans-Friday.html

  • Sat., Oct. 01, 2016 6:30 PM - 7:00 PM CDT Texans Extra Points

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday at 6:30 PM for this weekly in-season Houston Texans show that previews the upcoming Texans game in-depth with special guests and is hosted by Drew Dougherty from Texans TV.

    Broadcast Schedule - http://www.houstontexans.com/gameday/broadcasting/broadcast-network.html

  • Sat., Oct. 01, 2016 11:00 PM - 11:30 PM CDT Texans Buzz

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday during the regular season at 11 PM for this  show that goes 1-on-1 with Texans players to get to know them on a personal basis and is hosted by Voice of the Houston Texans Marc Vandermeer and Texans Insider Deepi Sidhu.

    Broadcast Schedule - http://www.houstontexans.com/gameday/broadcasting/broadcast-network.html

  • Sun., Oct. 02, 2016 10:35 PM - 11:05 PM CDT Houston Texans Inside the Game Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Sunday at 10:35 PM for this in-season show that recaps each Houston Texans game in-depth with coverage and analysis from Greg Bailey and Spencer Tillman.
  • Tue., Oct. 04, 2016 6:00 PM - 7:00 PM CDT Players Show Live from Fuddruckers

    Join Texans wide receiver DeAndre Hopkins from 6 PM – 7 PM at Fuddruckers (3929 Southwest Freeway, Houston, TX 77027) for a live Texans Radio on SportsRadio 610 broadcast with Voice of the Texans, Marc Vandermeer, and special guests!

    Plus, all Houston area Fuddruckers will be feature a Buy One Texans Burger, Get One Free and $15 beer buckets every Tuesday during the season for fans showing up in their Texans gear, whether the Texans win or lose their previous game, so don't miss out!

    Then stay for Texans Live from 7-8 PM.  Lots of Texans prizes & giveaways!

  • Sat., Oct. 08, 2016 6:30 PM - 7:00 PM CDT Texans Extra Points

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday at 6:30 PM for this weekly in-season Houston Texans show that previews the upcoming Texans game in-depth with special guests and is hosted by Drew Dougherty from Texans TV.

    Broadcast Schedule - http://www.houstontexans.com/gameday/broadcasting/broadcast-network.html

  • Sat., Oct. 08, 2016 11:00 PM - 11:30 PM CDT Texans Buzz

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday during the regular season at 11 PM for this  show that goes 1-on-1 with Texans players to get to know them on a personal basis and is hosted by Voice of the Houston Texans Marc Vandermeer and Texans Insider Deepi Sidhu.

    Broadcast Schedule - http://www.houstontexans.com/gameday/broadcasting/broadcast-network.html

  • Sun., Oct. 09, 2016 8:00 AM - 10:00 AM CDT Running of the Bulls 5K Run/Walk pres. by H-E-B

    The 2016 Houston Texans Running of the Bulls 5K Run and Walk presented by H-E-B and TORO's Kids 1K presented by Texas Children’s Hospital are Sunday, October 9 at NRG Park.  Both races included a race t-shirt, interactive water stops, entry into the post-race party and finish on the floor of NRG Stadium.  Be sure to secure your spot today at HoustonTexans.com before the race sells out! 

    Register - http://www.houstontexans.com/community/houston-texans-foundation/ROTB-H.html

News

Print
RSS

Field Level Blog: Learning In LA

Posted Jul 25, 2013

This week's Field Level blog features an introduction to the Houston Texans digital team and a recap of a trip to the NFL.com offices.


The great Albert Einstein once said, ““Any fool can know. The point is to understand.”

This quote is the perfect way to sum up my first two weeks as a member of the Houston Texans. It has been a collection of firsts for me, both in my career and personally, and that combined with a wealth of new information has led to a brain overload I can’t ever remember having.

Don’t worry, I’m ok, but I’m just trying to accurately describe what it is like to not only change from the college world to the professional ranks, but also to recalibrate years of habits and philosophy.

There’s a reason I’m telling you this. That knowledge gained is a key factor in how we formulate our own digital strategy, which in turn will affect how you consume Texans media.

All of it plays a part.

The working “office” of the Texans organization is in Reliant Stadium, which thankfully I had no trouble finding while driving around Houston for the first. While I did get lost inside the stadium (the hallways all look alike), getting settled was smooth sailing. 

The Texans’ digital media “department” consists of six people, all with a hand in either creating content or planning how you consume it.

At the head of the group is Marc Vandermeer, the “voice” of the Texans (@TexansVoice), someone all fans of the club are familiar with. Marc has worked in many roles during his professional career, and has helped launched and oversee the successful Texans’ radio program, heard both on the airwaves and online.

On a side note, hearing your boss’s voice every time you click on a video highlight is something you have to get used to. It is like he is always talking to me. Our newest writer Deepi Sidhu (more on her later) refers to him as “Vanderboss”, and having everyone immediately recognize who you report to is interesting in itself.

Along with Drew Doughtery (of TexansTV fame), Deepi (you will recognize her soon), Kara Cook (the best diver in the group), Jay McDevitt (videographer extraordinaire) and me, we form the integrated media team. So, I spent most of week trying to get to know each of them, their thoughts and even their singing habits (I’ll let you guess who that is).

This week was also about learning, both how the Houston Texans work and how the NFL.com staff works with them. Just two days into my Houston career, Marc and I boarded a plane to Los Angeles. 

“NFL.com University” was the occasion, an intense two-day strategy session on the league’s digital media landscape. An added bonus on this trip is the location of the NFL.com offices, just a few miles from the beach and famed Santa Monica Pier. Life is really tough for these guys.

The day one “curriculum” covered everything from basic content strategy to in-depth analytics. We spent time on social media, fan engagement and even future technology.

It is almost as if we went backward during each presentation. The dot-com folks explained overarching themes, and then asking us to brainstorm how we get there. It was an interesting concept, almost forcing you to think “big” before you tackle the basics.

Day two was all about the CMS.

For those that don’t work in our field, “CMS” stands for content management system, which is essentially the tool that allows you to manage a website. There are million different types of CMS programs, each tailored to what is needed from the particular web portal it is designed for.

While that sounds complicated, they are just parts of how you view a website, and the ways we can both update and style the platform to make it more appealing.

If you look at the team’s homepage, www.HoustonTexans.com, it is a collection of modules. The “centerpiece”, or what you see as the main story window, features the top news items (with pictures) created by our writers (Dipee/Drew).

Each area is customizable, giving us the chance to experiment with what works best. The great part about the NFL.com staff is that they quantify those decisions, carefully evaluating statistics to suggest ideas.

If you are a fan of numbers, this was the place for you. The NFL.com folks had reams and reams of data, pinpointing every single part of our website. The fact that each league team is operating underneath the same platform allows for even deeper analyzing, creating a specific model that suits each franchise.

To bring it back to the Einstein quote, now I know. But understanding? That will only come with time. Armed with my 10 or so pages of notes, the goal now is to implement that knowledge as the season rapidly approaches.

There are a few countdown clocks on the walls here in the Reliant offices, reminders that only hours remain before the 2013 campaign begins.

Every day we continue to move forward.

Another chapter complete here at Field Level. See in you the trenches next week. 

Content on HoustonTexans.com does not necessarily represent the views of the Houston Texans front office staff, coaches or executives.

Trending Now

Recent News