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  • Sat., Aug. 01, 2015 11:00 PM - 11:30 PM CDT Texans 360

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday at 11 PM for this Texans show that covers all the happenings each week of the team throughout the offseason from community events, offseason training and various team functions with Cheerleaders and players.

  • Sun., Aug. 02, 2015 11:00 PM - 11:30 PM CDT Making of the Houston Texans Cheerleaders: Making the Calendar

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) to get the behind-the-scenes footage of the making of the 2015-2016 Houston Texans Cheerleaders Swimsuit Calendar from El Conquistador Hotel in San Juan, Puerto Rico.

  • Fri., Aug. 07, 2015 10:00 AM - 5:30 PM CDT Tax Free Weekend at the Go Texan Store

    TAX FREE WEEKEND AT THE GO TEXAN STORE AUGUST 7-8

    Now’s the perfect time to gear up for the season with tax free weekend at the Go Texan Store August 7-8.

    Whether you want new t-shirts, fresh hats for training camp, or even a customized jersey, the store has it all!

  • Sat., Aug. 08, 2015 10:00 AM - 5:30 PM CDT Tax Free Weekend at the Go Texan Store

    TAX FREE WEEKEND AT THE GO TEXAN STORE AUGUST 7-8

    Now’s the perfect time to gear up for the season with tax free weekend at the Go Texan Store August 7-8.

    Whether you want new t-shirts, fresh hats for training camp, or even a customized jersey, the store has it all!

  • Sat., Aug. 08, 2015 11:00 AM - 1:00 PM CDT Houston Texans Cheerleaders Calendar Reveal Party

    Stop by the Go Texan Store at NRG Stadium on Saturday, August 8 from 11AM - 1 PM to be the first to see the new 2015-2016 Houston Texans Cheerleaders Swimsuit Calendar.

    You'll have an opportunity to purchase the calendar for only $10, get a behind the scenes look at the Cheerleader locker room, mini makeovers and a 10% discount* at the Go Texan Store.

    http://www.houstontexans.com/cheerleaders/swimsuit-calendar/2015-16-calendar.html

    *exclusions apply

  • Sat., Aug. 08, 2015 11:00 PM - 11:30 PM CDT Texans 360

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday at 11 PM for this Texans show that covers all the happenings each week of the team throughout the offseason from community events, offseason training and various team functions with Cheerleaders and players.

  • Sun., Aug. 09, 2015 11:00 PM - 11:30 PM CDT Texans All Access: Training Camp

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) on Sunday, August 9, 2015 at 11 PM to watch all the position battles and exclusive coverage from Houston Texans Training Camp as they prepare for the start of the 2015 season.

  • Sat., Aug. 15, 2015 6:30 PM - 7:00 PM CDT Texans Extra Points

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday at 6:30 PM for this weekly in-season Houston Texans show that previews the upcoming Texans game in-depth with special guests and is hosted by Drew Dougherty from Texans TV.

  • Sat., Aug. 15, 2015 11:00 PM - 11:30 PM CDT Texans 360

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday at 11 PM for this Texans show that covers all the happenings each week of the team throughout the offseason from community events, offseason training and various team functions with Cheerleaders and players.

  • Sun., Aug. 16, 2015 10:35 PM - 11:05 PM CDT Houston Texans Inside the Game

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Sunday at 10:35 PM for this in-season show that recaps each Houston Texans game in-depth with coverage and analysis from Greg Bailey and Spencer Tillman.

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"Field Level" Blog: The Introduction

Posted Jul 18, 2013

Read the first ever “Field Level” blog here on HoustonTexans.com, a new feature designed to show the ins and outs of life in the Houston Texans organization.


Welcome to the first ever “Field Level” blog here on the Texans website, a new feature designed to show the ins and outs of life in the Houston Texans organization. My name is Eric SanInocencio, and I have the pleasure of serving as the digital media manager for the club.

I’m beginning my second week on the job, so consider this a running diary of my rookie season here at Reliant Stadium. 

I’ve been working in sports my entire career, and make my way to Houston after spending the last three years at the helm of the Southeastern Conference’s website and social media platforms. Much like Texans cornerback Kareem Jackson (Alabama/SEC), I’ve been “drafted” to the National Football League, having waved goodbye to college life in the SEC.

What we do, and consequently what you see on HoustonTexans.com, will be the focus of “Field Level”. We are going to pull back the curtain, giving you an ongoing glimpse into the inner workings of not just our jobs, but the effects of our work on you, the Texans fan. Over the course of the year, you will hear from several members of the digital media department, in an attempt to show all sides of life at Reliant Stadium.

Digital media is a growing field, yet still mainly misunderstood by most of the public. The term itself is misleading, since so much can fall under this umbrella.

Think about it.

Do you visit our website (obviously you do, because you reading this)? Do you read Texans stories on your phone? Did you snap a Texans related photo on your Instagram account? Did you tweet out how much you can’t wait for football season on Twitter while using the hash tag #WeAreTexans?

If you’ve ever done any of that, along with a million other things, you are a part of the digital media landscape. The way that all ties together, and the steps WE take to make it easier for you to connect with us is ultimately our job, and that journey is what I hope to explain in this blog.

The beauty of the digital sports world is that there is no real blueprint for the task we are undertaking. That is incredibly unique.

For example, if you want to run a business, chances are you have a general idea of how to get there. You start at the bottom, try to learn as much as you can and work incredibly hard. Over time, you hope that with the right skill set and talents you’ll reach the top. While there are variations to this example, the pathway is already pretty established.

That logic doesn’t really apply here.

When I graduated college in 2003 (man I’m getting old), social media as we know it didn’t exist. We used an atlas for directions (thank heavens for GPS), and our flip phones (if you still have one of these, laugh at yourself) were no replacement for a landline. While that seems like ages ago (at least it does to me), only 10 years have passed since those days.

Today, smartphones are mini-computers, desktop models are disappearing and we read books on electronic tablets. The world is smaller, and the ways we connect with people have allowed us to shrink the globe. I have several people I call “friends” that I’ve never met personally, yet we’ve talked as if we’ve been neighbors our whole lives. That is today’s world.

So, how do we learn? We listen…to you. Being a fan is the epitome of making an investment, and our goal is to see that investment grow over time. You have a personal stake in the Houston Texans, so we have a personal stake in you. That’s the only way this works.

I’m a fan at heart, so the way I approach my job is from your mindset. While that sounds different, to me it makes the most sense. What’s the best way to try and figure out how to engage with our fans? Think like them. Understand them. Learn why they care so much.

Be a fan.

So, over the course of my tenure here with the Texans, I want you guys to feel like you have someone in your corner. You have questions? Suggestions? Criticism? Don’t think of the Texans as a faceless organization. You will now get to know us all personally.

Got the general idea? Good. That wraps up our first ever Field Level blog. See you in the trenches next week.

Content on HoustonTexans.com does not necessarily represent the views of the Houston Texans front office staff, coaches or executives.

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