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Texans honored with AMA Houston Crystal Awards

Posted May 14, 2018

When it comes to leaving a positive imprint on the city of Houston, the Houston Texans take an extremely strong stance on prioritizing and bettering our community, and these honorable awards are but a representation of just that.

When doing great things for Houston, the Houston Texans uphold anything and everything the organization effects to the utmost professionalism and importance. 
This becomes especially true when the city goes through tough hardships or has particular obstacles that need improvement.
This year, the Texans organization has been humbly presented two awards recognizing this incredibly important aspect of our mission: community service.
The AMA Houston Crystal Awards, an organization that hosts over 650 marketing professionals from a variety of industries, awarded the Houston Texans for Best Logo Design: In-House and Best Public Relations and Communications Annual Report.
The logo (as pictured below) became a shining spirit of hope throughout Hurricane Harvey. The bottom cut-outs on “strong” were purposefully designed to represent the devastating amount of water the city dealt with. Yet, the design also looks like muscles. Purposeful as well. This was to show the juxtaposition of water, but the strength of the people of Houston and its surrounding areas to rise up in the aftermath of the storm.
This logo was picked up by the other 31 NFL teams in support of Houston and became a positive beacon that the Texans were proud and humbled to have ignited. 
The Annual Report, otherwise called the Community Impact Report, is an annually compiled report with the following objectives: (1) Create a visually pleasing and easy to understand report, (2) Highlight the Houston Texans community outreach efforts and donations and (3) Demonstrate the Houston Texans Foundation’s “Champions for Youth” initiative.
With the Community Impact Report, the Texans were able to properly express the direct impact made within the city of Houston including:
- $135,000 raised by Texans fans for the Houston Food Bank during the first-ever Hunger Action Month campaign presented by Whataburger and the Houston Texans.
- 31,000 local students completed the Houston Texans Stats Challenge presented by Schlumberger.
- $100,000 awarded to the YMCA of Greater Houston for field refurbishments through the NFL Foundation Grassroots Grant Programs, LISC and the Houston Texans.
- 4,800 hours of community service performed by fans, staff, players and Cheerleaders on Texans Care Volunteer Day presented by Reliant.
Click here to see the full Community Impact Report! 
That said, when it comes to leaving a positive imprint on the city of Houston, the Texans take an extremely strong stance on prioritizing and bettering our community, and these two honorable awards are but a representation of just that. 
When doing great things for Houston, the Houston Texans uphold anything and everything the organization effects to the utmost professionalism and importance. 

This becomes especially true when the city goes through tough hardships or has particular obstacles that need improvement.

This year, the Texans organization has been humbly presented two awards recognizing this incredibly important aspect of our mission: community service.

The AMA Houston Crystal Awards, an organization that hosts over 650 marketing professionals from a variety of industries, awarded the Houston Texans for Best Logo Design: In-House and Best Public Relations and Communications Annual Report.

The logo (as pictured below in its three themes) became a shining spirit of hope throughout Hurricane Harvey. The bottom cut-outs on “strong” were purposefully designed to represent the devastating amount of water the city dealt with. Yet, the design also looks like muscles. Purposeful as well. This was to show the juxtaposition of water, but the strength of the people of Houston and its surrounding areas to rise up in the aftermath of the storm.

This logo was picked up by the other 31 NFL teams in support of Houston and became a positive beacon that the Texans were proud and humbled to have ignited. 

The Annual Report, otherwise called the Community Impact Report, is an annually compiled report with the following objectives: (1) Create a visually pleasing and easy to understand report, (2) Highlight the Houston Texans community outreach efforts and donations and (3) Demonstrate the Houston Texans Foundation’s “Champions for Youth” initiative.

With the Community Impact Report, the Texans were able to properly express the direct impact made within the city of Houston including:
  • $135,000 raised by Texans fans for the Houston Food Bank during the first-ever Hunger Action Month campaign presented by Whataburger and the Houston Texans.
  • 31,000 local students completed the Houston Texans Stats Challenge presented by Schlumberger.
  • $100,000 awarded to the YMCA of Greater Houston for field refurbishments through the NFL Foundation Grassroots Grant Programs, LISC and the Houston Texans.
  • 4,800 hours of community service performed by fans, staff, players and Cheerleaders on Texans Care Volunteer Day presented by Reliant.

    Click here to see the full Community Impact Report
That said, when it comes to leaving a positive imprint on the city of Houston, the Texans take an extremely strong stance on prioritizing and bettering our community, and these two honorable awards are but a representation of just that. 

Content on HoustonTexans.com does not necessarily represent the views of the Houston Texans front office staff, coaches or executives.

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