From the grand opera singer Cecilia Duarte performing the national anthem to
From their Twitter handle @LosTexans to the 185K followers on Facebook that identify Spanish as their primary language, the Texans have recognized the needs of their fanbase. While many of the Hispanic population is English-speaking, the Texans organization wants everyone who identifies with the team to feel included in the experience.
“If language is a barrier, it’s our job to work around it,” Texans president Jamey Rootes said. “Whether it’s through ‘Hard Knocks’ or our radio and television broadcasting or print properties, we want to make sure that anybody who wants to connect with our football team and be a part of the Texans family, that there’s nothing that will stand in their way.”
Hispanic Heritage Day isn’t just Sunday though. The Texans are cultivating their relationship across the border year-round from providing extensive Spanish radio and television broadcasting to hosting the Mexican national soccer team each summer at NRG Stadium.
Rootes will travel to Mexico next week, along with mayor Annise Parker, in his role as vice-chairman of The Greater Houston Partnership. The trip is centered on two key areas: energy and tourism. Mexico is opening up its natural resources and leaders from there as well as Houston, the energy capital of the world, will meet in a trade mission. As the leader of a sports team, Rootes is honored to be able to help lead economic development and participate as an advocate for the voice of business in Houston.
Rootes points to the three imperatives of the Texans organization: winning championships, creating memorable experiences, and doing great things for Houston.
“That third part of doing great things for Houston can be so broad, whether its’s the community in Houston that we’re supporting financially and with our other resources, or hosting events here at the stadium or the past decade-plus, bringing soccer in a major way to the city of Houston, and now going out and promoting our community on an international scale,” Rootes said. “I mean, if it’s good for Houston, it’s good for the Houston Texans, and if we can play a role, we are going to do that.”