Deshaun Watson highlights underserved youth in My Cause My Cleats game

Deshaun Watson hopes to inspire kids to pursue their goals and dreams during the NFL's Week 13 My Cause My Cleats game. Watson partnered with Nike and designer King Saladeen on his custom pair of cleats that will be auctioned off to raise funds for the Deshaun Watson Foundation.

"For My Cause My Cleats, I teamed up with Saladeen, King Saladeen from Philly," Watson said. "That's my brother right there with my Nike cleats. I appreciate Nike, but Saladeen – me and him and my foundation, the Deshaun Watson Foundation, just collaborated together and we wanted to do something for the kids. We wanted to do something for the community. Inspire young, bright kids to have a bright future and give them passion and confidence to be able to fulfill their dreams and whatever they want to accomplish."

Established in 2019, the Deshaun Watson Foundation is dedicated to education, housing and other charitable causes that support families and youth in underserved communities. Watson handed the reins of his cleats' design over to Saladeen, who he met earlier this year in New York City. The two immediately connected through their appreciation of the arts and dedication to community and uplifting others.

On Wednesday, Watson revealed his custom cleats, vibrant and bright, much like the optimism he has for the next generation of children he hopes to inspire.

"I just let him do freestyle," Watson said. "From the conversations and the time that we've kicked it together, I was like don't try to force it. I don't have a certain idea, I just want you to – whatever energy you get from us, do that. You see the different colors and the different things like that. So many different colors. So many different vibes that we get from hanging out to games to sitting there at dinners, from kids that we've met. It was cool."

In five months, Deshaun and Saladeen have produced a limited edition trading card which sold out in four hours, created a merchandise capsule collection, and designed a collector’s edition cover for Deshaun's book, Pass It On, which will be released on December 7th, all while raising money for various charitable initiatives.  

After Sunday's game, the duo also plans to auction off Watson's custom cleats and a pair of custom Beats headphones designed for the NFL's My Cause My Cleats program to highlight The Deshaun Watson Foundation.The league-wide initiative takes place during all Week 13 games with NFL players showcasing their causes and custom cleats on-field.

The Texans will host the Colts for Sunday's My Cause My Cleats game with kickoff scheduled for noon CT on CBS and SportsRadio 610.

Deshaun Watson hopes to inspire kids to pursue their goals and dreams during the NFL's Week 13 My Cause My Cleats game. Watson partnered with Nike and designer King Saladeen on his custom pair of cleats that will be auctioned off to raise funds for the Deshaun Watson Foundation.

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