Challenging market for sponsorships

The national recession is affecting sports sponsorships, forcing professional clubs like the Texans to become more creative in their sales approaches to prospective clients.

"It is a more challenging environment," Texans president Jamey Rootes says in Brad Hem's thorough report in the Houston Chronicle. "It takes longer to make final decisions on a new business."

So far, sponsorship sales appear to be steady among the Texans and Houston Rockets and Astros. That relative stability has helped the Texans to avoid joining the growing list of NFL teams to make personnel cuts this year. The situation will bear watching as the season approaches and sales windows close.

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