Play 60 presented by Texas Children's Hospital | Houston Texans - HoustonTexans.com
PLAY 60 presented by Texas Children's Hospital
PLAY 60 is the NFL's campaign to encourage kids across the country to get off the sidelines and be active for an hour a day to help reverse the trend of childhood obesity and put kids on a healthy trajectory for life. It is presented locally by Texas Children's Hospital.
Kids Day Presented by Texas Children's Hospital
The Texans highlighted the PLAY 60 program at the annual Kids Day game played in September. On gameday, members of TORO's Kids Club virtually held the Texas flag; actress and singer Raini Rodriguez, who is known for her role on Disney's hit show Austin & Ally, was the Homefield Advantage Captain; and Kinder High School for the Performing and Visual Arts Chorale sang the national anthem virtually. A Texas Children's Hospital surgery patient, Matthew, served as Coin Toss Captain. TORO's "Candy Challenge" video was played at halftime. Leading up to this game, Texas Children's Hospital hosted a contest for fans and hospital patients to draw players' headshots, and winning drawings were shown during the game. The featured fan cutouts in the Houston Methodist Fan Zone were Texas Children's Hospital patients and Texans staff kids.
Texas Children's Hospital Pediatric Inpatient Rehabilitation Unit
Rehabilitation Unit, which works to heal patients physically and emotionally following a severe illness or traumatic injury. This gift helped to transform the rehab gym using the Texans colors of Deep Steel Blue, Liberty White and Battle Red and covering the walls with inspiring messages in five languages; it also provided resources to help enhance the quality of life for these patients. In celebration of Kids Day presented by Texas Children's Hospital and the new space, DL Jacob Martin virtually visited patients at the hospital.
Get Fit with TORO Week Presented by Texas Children's Hospital
TORO dedicated the week of June 15, 2020, to teaching kids about health and fitness through Get Fit With TORO Week. Each night, a new Get Fit With TORO episode explained a health topic such as stretching, getting 60 minutes of exercise and eating nutritious food through a fun activity that viewers could do from home. The five episodes resulted in over 430,000 impressions, with 58,000 views on TORO's social channels and the Texans website, allowing us to reach an estimated 10 times more children than the in-person program alone.
PLAY 60 at Evelyn's Park
Texas Children's Hospital and the Texans helped kids PLAY 60 all year long at Evelyn's Park. Throughout the year, kids could follow the instructions on decals placed around the outdoor track. Activities included jumping jacks, running in place, sit-ups and more along with encouraging messages to keep kids active and engaged during the pandemic.
Texas Children's Hospital and the Texans illustrated how to safely continue to PLAY 60 during the pandemic through weekly tips posted on TORO's social media channels. Throughout the year, the Texans shared custom TORO graphics, which included tips for handling things like Halloween during a pandemic and hosting virtual events for families.