No Muenster. No Limberger. No Swiss. No Cheddar.

The Texans aren't taking the cheese this week.

A Jacksonville win tomorrow night over the Titans, combined with a Texans win Sunday over the Colts would sew up an AFC South crown for the 9-3 Texans. Chatter about possible playoff seeding has been a topic in the media. But as head coach Bill O'Brien has emphasized, he and his players "can't take the cheese" and get distracted this week.

"You have a mousetrap and there's cheese in it and the mouse is going up and the mouse wants the cheese," O'Brien. "If he takes the cheese – and then the trap gets him. One game at a time is all I'm trying to say."

The Colts, who peeled off five straight victories before falling to the Jaguars 6-0 on Sunday, are now 6-6 and still in the playoff picture. Every win is precious for them as well. Quarterback Deshaun Watson and the Texans know this, and know they can't afford to get distracted.

"The noise is not going to win you games on Sunday," Watson said. "It's kind of just focusing on the main thing, and stick to the basics, and stick to what got you here and that's trusting the process, trusting the grind and the hustle that you put in throughout the week to be able to get to Sunday and get those wins."

Defensive end J.J. Watt agreed with Watson, and explained the importance of blocking out what's being said about the Texans externally.

"You can't listen to anything outside of the building because when we were 0-3 they were saying we were done and when you're 9-3 they're saying either you haven't beaten anybody or you're going to be the greatest team in the world," Watt said. "So, you can take everything with a grain of salt because if we listen to anybody at any other point in the season, we'd be in a different spot. We're just going to do what we do and play football."

The Texans practiced Wednesday at the Houston Methodist Training Center, and will do so again on Thursday and Friday. They host Indianapolis this Sunday at noon CT inside NRG Stadium.