Front Office Roster | Houston Texans - HoustonTexans.com

Brian George, in his second stint with the Texans, is the Texans' Senior Vice President, Partnerships and Luxe. George leads the teams responsible for both securing new corporate partners, growth of the existing partner base, and service of all current partners. He also plays a key role in enhancing premium fan experiences and overseeing all aspects of the Texans' suite sales, renewal, and service processes.

Brian George, in his second stint with the Texans, is the Texans' Senior Vice President, Partnerships and Luxe. George leads the teams responsible for both securing new corporate partners, growth of the existing partner base, and service of all current partners. He also plays a key role in enhancing premium fan experiences and overseeing all aspects of the Texans' suite sales, renewal, and service processes.

Earlier this year, George played a pivotal role in the Texans partnering with Bud Light to make history with the world's first ever beer poured in space.

George was initially hired by the Texans in 2008 as a Corporate Development Representative prior to being promoted to Corporate Development Manager in 2011. From 2012-2017 he was the General Manager with Baylor IMG Sports Marketing and Nebraska IMG Sports Marketing where he led sponsorship operations for both programs.

He returned to the Texans in 2017 as Director of Houston Texans Luxe prior to being promoted to Senior Director in 2019 and Vice President in 2021. In 2023, he was named Vice President of Luxe and Partnership Development prior to being promoted to his current role of Senior Vice President, Partnerships & Luxe, in June 2025.

George graduated from Baylor University in 2007 with a degree from the university's Sports Sponsorship and Sales Program. He and his wife, Betsy, have a daughter, Kinsley, and a son, Weston.