HOUSTON – The Houston Texans are pleased to announce the launch of the Houston Texans DeskSite.
The first of its kind, this powerful new app is specifically designed for computers, instead of smart phones - and introduces several new technologies expressly created to support fans' rapidly growing consumption of online video.
For starters, the app will automatically and transparently deliver exclusive new videos directly to fans' computers in true high-definition. Like a DVR, videos are stored directly on the computer's hard drive, allowing fans to view content without having to be connected to the Internet. The app also provides instantaneous video playback, with none of the buffering associated with streaming video from websites. In another convenience, fans are proactively notified with opt-in audiovisual alerts whenever a new Houston Texans video has been delivered to their computer – serving as an efficient call-to-action while dramatically reducing the typical delay between a video's initial release and fan engagement.
The Houston Texans DeskSite offers year-round video programming, which includes interviews with players and coaches, postgame recaps, breaking news, in-depth scouting combine and draft coverage, cheerleader spotlights, full-length broadcast television shows, and much more. Viewers may select from a large menu of content channels, ensuring they receive everything they want, and nothing they don't.
In addition to serving as a revolutionary HD video delivery platform and programmable DVR, the app also operates as a one-stop-shop for aggregated access to all Houston Texans digital content, including HoustonTexans.com, Facebook, and Twitter; fans can even surf the Internet with a fully integrated browser.
In another first, the product allows advertisers to target video ads by exact age and gender, as well as precisely control both reach and frequency. So, for the first time in NFL history, female fans will be shown female-centric ads, instead of the standard male-centric ad mix that accompanies all other touchpoints.
To create and operate this innovative new app, the Houston Texans partnered with DeskSite, a digital media company based in California. DeskSite CEO Richard Gillam is delighted to partner with one of America's premiere sports teams, explaining: "The Houston Texans DeskSite represents a well-balanced combination of great new technology with must-see video. If you care about the Texans, you need this product."
Fan feedback has been extremely positive. "Our fans really enjoy this innovative new way to consume Houston Texans videos on-demand," Nick Schenck, Houston Texans director of integrated media, said. "It's a great way for fans to stay up-to-date on the team, even when they are offline."
NOTE: The Houston Texans DeskSite is available for Windows 8, 7, Vista, and XP desktops, laptops, and tablets, as well as Microsoft's new Surface. Macintosh and iPad-compatible products are coming soon.