HOUSTON – Today, the Houston Texans announced two new ultra-premium experiences for fans on gameday in partnership with BMW. Packages for the exclusive, luxury hospitality spaces – the BMW Lone Star Ballroom and BMW M Club Blue – are now available for purchase for the 2026 Season.
"When Texans fans come to NRG Stadium, our goal is to provide them with a true world-class experience," Houston Texans President Mike Tomon said. "Many of our fans and members of our great business community have shared that they're looking for differentiated, ultra-premium options on gamedays. These new, exclusive spaces afford us the opportunity to offer luxurious hospitality just steps away from the field. When exploring luxury in Houston, our longstanding partner BMW was a natural fit. We are thrilled to extend our multi-year partnership with them as the presenting partner of these spaces and the Official Luxury Vehicle of the Texans."
The BMW Lone Star Ballroom will blend football grit with Texas glamour in one exclusive space. On gameday, members will enjoy premium valet parking, access to the field pregame in addition to the chance to connect with Texans Legends and VIP guests. Before proceeding to their game seats, members and their guests will savor delicious food and beverage options inside the exclusive Lone StarBallroom. Members will receive postgame field access, elegant Texans-themed gifts and more.
BMW M Club Blue is an ultra-exclusive space within the Lone Star Ballroom designed for privacy and sophistication. A first-of-its-kind experience in Houston, members and their guests will be chauffeured to NRG Stadium on gameday in style in a BMW vehicle before arriving at an exclusive entrance. Following a guided walk through the stadium, members and guests will arrive to a speakeasy-style space greeted with their drink of choice and custom menu selections while mingling with Pro Football Hall of Famer Andre Johnson and other Texans guests. M Club Blue members will also receive access to the field pregame and a view of team introductions from the visiting team tunnel before being escorted to their game seats by a personal concierge who will be available throughout gameday. Members will receive postgame field access and custom Texans luxury merchandise, among other exclusive benefits.
The two exclusive experiences are available as an add-on to a fan's game ticket. Availability for the BMW Lone Star Ballroom and BMW M Club Blue is extremely limited. For more information or to reserve a place for the upcoming season, visit https://www.houstontexans.com/bmw-clubs.
