The Houston Texans Foundation and Reliant Energy launched the Reliant Energy Power Playersprogram in 2004. The program was founded in order to promote literacy, encourage good reading habits, emphasize the enjoyment of age-appropriate literature, increase library usage and family participation, and finally to reward those children and young adults who have attained set goals in active summer and fall reading programs.
Partners in this program include Reliant Energy, the Houston Texans, the Houston Texans Foundation, the Houston READ Commission, Harris County Libraries (25 branch libraries), the City of Houston Public Libraries (35 branch libraries) and Aramark Sports and Entertainment.
"Reliant Energy is committed to promoting literacy among Houston's children and families", said Jim Robb, Senior Vice President of Retail Marketing for Reliant Energy. "We are proud to be part of a program that helps children learn to enjoy reading and rewards them for achieving their reading goals".
The Houston Texans provide a Texans Celebrity to appear at local libraries throughout the Houston area to promote theReliant Energy Power Players program. The library appearances will run from September through December of 2004. The Houston Texans Representatives read to the students and talk about the joys of reading and using the facilities of the libraries.
In addition, 100 general admission tickets are*provided by Reliant Energy to each of the Texans' regular season games played in the stadium to participants of theReliant Energy Power PlayersProgram. These tickets are distributed through the libraries to the students who achieve the highest goals in their reading program. The attendants of the game receive aReliant Energy Power Players* t-shirt, a collector bookmark and a literacy poster provided by The Houston Texans Foundation and Reliant Energy.