The Houston Texans announced their ticket prices for the 2010 season today. The Texans' average ticket price in 2010 will be $71.86 per ticket, which is up 6.67 percent from $67.37 in 2009. In 2009, the Texans were in the lower half of the NFL in average ticket price. The Texans do not anticipate this ranking to change significantly in 2010.
Pricing for about 20 percent of the seats at Reliant Stadium did not change for 2010. These seats are among the lowest-priced in the stadium and remained unchanged in order to maintain an affordable season ticket entry point for thousands of families and younger fans. The Texans also lowered ticket prices in more than 550 seats in the Gridiron, TX sections to help accommodate family value entertainment.
"We want to make our games accessible to a wide audience while still pricing in a manner that reflects the strong demand for our tickets," Texans vice president of ticketing and event services John Schriever said. "We have worked hard to maintain a pricing structure for 2010, which keeps our prices about average for the NFL, but still allows us to continue our progress both on the field and off. Fielding a competitive team and delivering a world class experience for our fans requires us to generate revenues that keep pace with our competition."
The Texans celebrated their 80th consecutive sell-out at Reliant Stadium with a win over the New England Patriots in the last game of the 2009 season to secure the team's first winning record. The Texans' eight consecutive seasons is the longest sell-out streak of any professional sports team in Houston history.
The Texans have averaged five wins at home over the last three seasons. The 2010 home slate features Houston renewing their Texas rivalry when the Dallas Cowboys pay a regular season visit for the first time since 2002. The New York Giants, Kansas City Chiefs, San Diego Chargers and Baltimore Ravens return to Reliant Stadium. The Texans also will face division rivals Indianapolis, Jacksonville and Tennessee.
Season ticket holders will have an exclusive opportunity to renew their seats for 2010 beginning the week of Jan. 25. The top three NFL teams in average ticket price came in at $105.16 per ticket in 2009. The Texans ranked 17th in overall average ticket price in 2009, and in 2010 the new average season ticket price of $71.86 is still significantly lower than the top three NFL teams and should be below the overall league average.